5 Favorite Barn2Door Innovations from 2022
2022 was a big year for Farms running on Barn2Door! We’re thrilled to support millions of transactions across 1000’s of Farm businesses every year. In 2022, it became even easier for Farmers to expand operations, manage the business, and cater to more customers’ needs and expectations. In fact, Farmers eclipsed more than one million individual buyers purchasing their Products during 2022, powered by Barn2Door!
Here are 5 Barn2Door Features that debuted in 2022 that made it possible for Farmers to increase sales, access more customers, and save time & money.
1. Ongoing Subscriptions
As Farm Subscriptions have proven to enable Farms to enjoy up to 80% monthly recurring revenue, we debuted Ongoing Subscriptions to help Farmers drive more consistent revenue year-round and increase customer retention. Buyers can sign up for a Farm Subscription and “click it and forget it” to receive products in perpetuity.
Read: Click-It & Forget-It: Announcing Ongoing Farm Subscriptions on Barn2Door
2. Custom Tipping
Farmers accepting tips have cut their merchant processing fees up to 50% with Custom Tipping on Barn2Door! Buyers can provide a preconfigured tip (3%, 5%, or 10%) or a custom tip at checkout. The additional monies collected by Farmers have been used to reduce processing fees, tip delivery drivers, and increase profit margins.
3. Marketing Toolkit
At the request of our most successful Farmers, we debuted the Barn2Door Marketing Toolkit to include seasonal marketing materials and assets every month for email newsletters and social media posts. Farmers use the Toolkit, including images, graphics, and sample prompts, to save time and drive a consistent monthly marketing strategy that spurs more customer engagement and increases sales.
4. New Academy Courses
We expanded Academy Course offerings this year to include Content Development, Direct Delivery Strategies, and Farm Finances to provide more in-depth tactical guidance on important topics to running a successful Farm business. Farmers benefited from learning how to create their core messaging, make delivery profitable, and better manage Farm finances.
Listen: What Barn2Door Academy Pass Can Unlock for Your Farm Business
5. Point of Sale (POS)
To provide Farmers with an all-in-one solution to run their entire Farm business, we announced the debut of Barn2Door POS. The POS is in Beta with several existing Barn2Door Farmers and will roll-out to everyone (new and existing customers) in Spring 2023. We look forward to enabling every Farmer to capture orders, manage inventory, and collect in-person and online payments, all in one place!
Read: Announcing the Barn2Door Point of Sale (POS) - Arriving in early 2023!
These new features have helped 1000’s of Farms increase sales and save time & money this year. We’re honored to serve Farmers and look forward to what’s to come in 2023.
Barn2Door provides an all-in-one solution to grow and manage your Farm business. If you’re curious to learn why successful Farms run on Barn2Door, watch this 5-minute video.