Announcing: The Independent Farmer Podcast!
We’re excited to announce that Barn2Door has recently rebranded our Direct Farm Podcast to the Independent Farmer Podcast! When we launched our podcast years ago, we wanted to make it clear that Barn2Door was building a company to help Farmers who are promoting their own Brand and selling Direct. Now 145 episodes and a few years into our podcast --- including the growth of our own Business --- we knew it was time to shift the focus from Farmers selling ‘Direct’ to the entirety of whom we serve: the Independent Farmer.
This Podcast is ideal for do-it-yourself Independent Farmers who own their business, skip the middleman, build their own brand, and sell direct to local Buyers.
Guest speakers include successful Farmers who grow and harvest proteins, produce, dairy and more. Discussions are focused on the business side of Farming. If farming is your full-time livelihood (or ambition), then building a viable business matters. Check out the Independent Farmer Podcast here:
Why Rebrand to ‘Independent Farmer’?
When we initially launched the Direct Farm Podcast in 2020, Barn2Door was establishing its brand and communicating who we were to the market, and what made us different. Direct focused on our mission to serve Farmers across the country who were skipping the middleman and selling direct to buyers (retail and wholesale). Now, 4 years later, we want to expand visibility into the value that Barn2Door offers to empower Independent Farm businesses.
This rebrand better captures the archetype of the Farmers we serve, as Independent Business owners, who are critical thinkers and decision makers --- who enjoy financial freedom based on their own hard work. They value the freedom to be Farmers, own their own business and don’t want to be limited by regulatory constraints.The Independent Farmer values decentralized agriculture (versus a food system dependent on the government).
As a Farmer, your business encompasses more than just direct sales. It also includes branding, marketing, sales, finances, inventory management, logistics and much more. An ‘Independent Farmer’ must tackle all of these aspects of their business. Through the podcast, we aim to give Independent Farmers better access to information and conversations relevant to the success of your business.
This rebrand reflects the evolution of Barn2Door’s brand, and the Farmers we serve. We are passionate about serving Farms that run their own operation, bringing ‘independence’ to all aspects of their business and increasing resilience.
What’s New?
New Look & Feel
Barn2Door worked to create a new logo, look and feel. We wanted a bold logo, representative of Independent Farmers and business owners. Farmers are fighting for their freedom to farm and sell products that they harvest for consumption by local Buyers. Ultimately, Independent Farmers improve economic resilience and ensure access to local Food.
This is how our logo came to include stars and stripes --- stripes that also look like a field --- along with an iconic barn, inside a microphone. Of course, the microphone represents a podcast, but it also indicates an amplification of Independent Farmers’ voices.
We were excited to update the colors --- still in the color brand family of Barn2Door --- to pull in more of the American flag. Aligning to our independence and freedoms we enjoy in this country!
New Categories
We know that searching for podcasts on streaming sites can be difficult. We added some organization by subject to help Farmers find uncover podcasts of interest. On streaming sites, you can look at the podcast thumbnails which will be 5 different colors based on category. On our new Podcast Landing page, you can find podcasts sorted by 5 categories, a few sub-series and Top Recommended Podcasts!
Our 5 Podcast Categories include:
AudioBooks: Listen to our best eBooks shared in a podcast format. Choose topics that make sense for your Farm whether you want to improve your email marketing strategy, are new to farming, want to double your sales, or want to learn top tips from 5 Farms Making 6 Figures.
Business Matters: Dig into the business side of farming with our most successful Farmers and other business experts. Hear Farmers’ stories and advice on their best decisions, biggest mistakes and proven best practices to grow sales, maximize profitability and save time.
In the Barn: Hear from Barn2Door team members across the business — from marketing, sales and success, to product, engineering and our executive team. Listen in as we think out loud and share what we’ve learned, why we care, and how we think about supporting Independent Farmers today and in the future.
Direct Marketing: If you own and operate your own business, you need customers! Marketing is the key to ongoing sales and necessary to access, maintain and grow customers. Hear Farmers’ testimonies on their own marketing wins, strategy and execution. Find out what works, where to spend your time, what to automate and what to avoid.
Food Matters: Food is a big topic! Grow your awareness and knowledge of trends and opportunities, learn about people and programs making an impact, and arm yourself with the ins and outs of growing and selling food directly.
New Series
Series break down the categories further, focusing on specific topics within a category. For example, the category “Business Matters” will naturally cover a number of topics, including but not limited to a ‘New Farmer’ and ‘Money Talks’. We added a Legal Matters series too, so Farmers can dig into regulations --- a sometimes moving target. We will continue to add new Series, so you can readily find topics of interest!
Our New Series include:
Conclusion
The Independent Farmer Podcast rebrand has allowed Barn2Door to re-envision the messaging behind the podcast episodes we release. Focusing on the Independent Farmer allows us to publish content that will encourage, inspire, educate and serve Farms across the country. As Barn2Door continues to expand, we will continue to release updates ‘In the Barn’! Listen to our conversation on the rebrand with Alex from Chucktown Acres:
Barn2Door offers software for Independent Farmers to create and promote their brand, sell online and in-person, and save time managing their business. For more information on tools Barn2Door offers to help you market your Farm, watch this 5-minute video.