DIRECT 2021 Farm Conference Speaker Announcement: Deana Thornton of Mailchimp

The Direct 2021 Farm Conference is around the corner, and we’re getting excited to hear from Farming experts and Industry leaders on how Farmers can Grow and Manage their direct sales.

As an official Direct Conference Partner, we are thrilled to announce that Deana Thornton, Mailchimp’s Director of Commerce Marketing will be a keynote speaker on August 3rd. 

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Mailchimp is the best-in-class email marketing service provider for small businesses. The Barn2Door integration with Mailchimp enables Farmers to simplify customer list management and showcase their products directly from their online store. In the spirit of helping Farmers Grow their direct sales, Deana will share insights on why an email marketing strategy and email newsletters can help you grow your Farm business with Barn2Door + Mailchimp.

At Barn2Door, we know how essential it is for Farmers to use email to regularly engage Customers, fuel sales and save time. We find that Farmers who regularly engage their customer list drive 35% of their sales from emails, and those that use “smart recommendations” to purchase add-on products enjoy a 30% lift in average order size. Email is one of the most effective tools to reach Customers and drive orders.

We’re delighted to host Deana at the DIRECT 2021 Farm Conference, where she will show Farmers how they can leverage the Barn2Door + Mailchimp integration to send Farm branded newsletters, grow and engage your Customer base, and drive sales. 

Register for DIRECT 2021 to hear from Deana and other notable speakers, presenting tactics, insights, and best practices to grow and manage your Farm business. This virtual event is open to any Farmer. Attendance is free!

If you’re curious how Barn2Door can help your Farm grow and manage direct sales, watch this 5-minute video.

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