Farmers Gain Branded Storefront Links on Barn2Door
As Brand is an essential part of building a successful Farm business, we’re thrilled to share that Farms running on Barn2Door now have a Branded URL for their storefront link!
What is a Branded URL? It’s a branded link customized to include your domain name. For example, if your website is www.burkeavefarm.com, your Barn2Door storefront link will become www.app.barn2door.com/burkeavefarm. Why is this important? Because it helps build brand awareness and instills trust in your business.
Having a store link with your Farm name will make your brand more visible to customers and generate more brand recognition. As it takes, on average, 5-7 impressions for people to remember your brand, this is just another way for customers to become familiar with who you are, your products, and what your Farm values. A short, customized link that includes your Farm name is more memorable (plus, it will work magic for SEO!).
As 86% of buyers say that authenticity and trust are key factors when deciding what brands they want to support, having a Branded URL will generate trust among customers as your Farm name will be recognized in the link. This can be huge for Farm businesses as branded links have proven to increase click-through rates by 39%!
Here’s how to make sure that your Farm Branded URL is activated on Barn2Door:
Authenticate your Domain. As soon as you authenticate your domain with your domain network solution (GoDaddy, NameCheap, Network Solutions, etc.), you’ll be able to have your Farm name URL for your Barn2Door storefront.
Check your Store Profile Settings. In your Store Profile settings, in your Barn2Door account, navigate to the store link and check to see if the link has updated.
Note: Existing Farms’ storelinks will automatically forward to their new URL. Previous storelinks will simply forward to the branded version of your URL.
At Barn2Door, we’re always looking for ways to help Farms put their best foot forward and build their brand. With updated URLs, Farmers can drive brand awareness and offer a holistic brand experience across all channels.
Barn2Door provides an all-in-one solution for Farmers to grow and manage their business. If you’re curious to learn why successful Farmers run on Barn2Door, watch this 5-minute video.