Introducing Barn2Door Scorecards - Data-informed Insights for Your Farm
Billion-dollar brands have normalized Buyer expectations when it comes to a convenient purchasing experience. This is an opportunity for your Farm to build a relationship with the 1 in 3 Americans searching online to buy local food. Barn2Door is an all-in-one solution to help Farmers grow and manage their businesses. Successful Farmers run on Barn2Door.
Last year, we introduced the 4 Levers of Farm Success to break down the core business areas every Farmer should focus on to build a thriving Farm business. These 4 Levers are Quality, Price, Brand, and Convenience. If you’ve ever attended a Direct Farm Conference or have listened to a Direct Farm Podcast episode, then you know how critical these Levers are to the success of any Farm business. We recently added a 5th Lever - Education - as it’s critical for any business owner to invest in learning best practices within their industry.
Across the 1000’s of Farms we serve, we analyze data among millions of page views every month. We’re introducing Barn2Door Scorecards to help Farmer’s identify where their strengths lie and where there are opportunities for growth. Scorecards provide Farmers data-informed insights on the specific tactics they can implement to improve business operations.
HOW SCORECARDS WORK:
Scoring Your Farm. Your Barn2Door Account Manager will “score” your Farm across 5 major topics: Pricing & Packaging, Branding, Convenience, Quality and Education. Your Farm will be measured against best practices employed by top-performing Farms.
Timeline for Your Scorecard. Barn2Door Account Managers will periodically complete a Scorecard for Farmers they support (mid-year for Business & Scale Subscriptions, and again annually for Scale Subscriptions). Farms who have been with Barn2Door for more than 1 year may request a Scorecard annually*.
1:1 Scorecard Reviews. Your Account Manager will schedule a 1:1 Scorecard review to discuss the data and identify specific tactics to improve outcomes for your Farm.
Measurable Improvements. Your Scorecard serves as a baseline to measure improvements for your Farm going forward. Continuous improvement is the key to your Farm success long-term.
PUTTING SCORECARDS INTO PRACTICE
Barn2Door recently met with a thriving California Produce Farm. After completing a Scorecard Review, our team pinpointed an opportunity for the Farm to leverage the Barn2Door + Mailchimp integration to drive more sales. Implementing a “Customer Journey” to target customers that hadn’t purchased from the Farm in a while, Barn2Door helped the Farm re-engage legacy buyers and boost weekly sales by 35% in less than one week.
To learn more about the tactics Barn2Door implemented, check out this blog:
Scorecards are a game-changer. Data-informed insights can help pinpoint the strengths of your Farm and identify areas for improvement to strengthen the overall health of your business. Barn2Door is committed to providing Farmers with the data, insights and support to grow and manage their business.
Barn2Door is the all-in-one solution to grow and manage your Farm business. If you’re curious to learn why successful Farms run on Barn2Door, watch this 5-minute video.
*Note: Scorecards are only available to Farmers on the Barn2Door Scale Subscription Tier. See Barn2Door Pricing for more information.