New year. New look.

Sometimes you need to rearrange the furniture, paint the walls a different color or opt for a new hairstyle. Companies are like that too --- it is not uncommon for a company to get a ‘brand lift’, and to upgrade its look and feel! 

In 2019, Barn2Door became the fastest growing company exclusively serving Farmers. We expect continued growth in 2020, and are delighted to be making a difference for Farmers across the country. We are now the largest direct-to-consumer and direct-to-wholesale sales and marketing solution for Farmers nationwide. 

We worked with a talented Design group, to help us take Barn2Door’s look and feel to the next level. They wanted to understand a bit about Barn2Door, to inspire their design concepts. We told them:

“Our goal is to open the “Barn Doors” wide open, to make local food readily accessible, and convenient for everyone to purchase and acquire. We want it to be as easy for consumers to buy direct from their local Farmer(s) as it is to shop at a nearby grocer or online at Amazon. We want to ensure the ‘food system’ that wins is one where small and sustainable family Farms thrive. To do that, local food purchasing needs to be more convenient for Buyers (online, in a few clicks), and Farmers need to sell direct. With Barn2Door, Farmers can now leverage technology to cut out the middleman to maximize their margins, and to build stronger direct relationships with their Buyers. For long-term viability, we believe Farmers should build loyalty to their Farm brand versus a market, marketplace or a middleman.

Barn2Door software does just that: 

We offer Farmers an end-to-end solution to sell direct-to-consumer and direct-to-wholesale. We help Farmers promote their brand while managing all orders, payments, invoices, customers and logistics online. Farmers can automate their marketing and sales, and manage payments, invoices and provide convenience for today’s Buyers. With Barn2Door, Farmers can make it easy for their customers to order food across any channel (web, mobile, social, email).

We prioritize maximum margins for Farmers (it’s how they win!). Farmers using Barn2Door simply pay a monthly subscription; there are NO markups to Farm products, NO take (%) of Farm sales, and there are NO buyer fees. 

We put our money where our mouth is: in the pockets of the Farmers that feed us.”

The Design firm was inspired with us “throwing the Barn Doors wide open,” to local food, and creating a viable model to help promote a local food system that prioritizes the health of people and the planet. They created a logo that was inspired by Barn Doors as well as ‘forward movement.’

You will see the ‘B’ is indicative of Barn Doors, with an ‘arrow’ in it, to suggest forward movement. We’re all in --- we hope you are too (2)! Get it? Barn2Door. Let’s rip the doors off and go change the world!