New! Monthly Marketing Toolkit for your Farm Business
With more Americans relying on technology and social media to interact with brands and purchase products, it’s essential that Farmers have a marketing strategy in place to engage buyers, increase brand awareness, and drive sales from your Farm store.
The Barn2Door Marketing Toolkit ($29/month) helps Farmers every month implement a winning marketing strategy while reducing the time it takes to plan, write, and post (or send!) content to prospective buyers. When Farmers subscribe to the Marketing Toolkit, each month they receive seasonal materials and assets, including images, graphics, and sample copy and prompts to use in emails, newsletters, and social media posts.
WHAT’S INCLUDED:
Post-Worthy Images
25+ images will be shared for Farmers to use freely on Facebook or Instagram. Seasonally tailored to holidays, seasonal products, and time of year, images and graphics appeal to a range of Farm types and needs. All images are original and exclusively licensed to Barn2Door Marketing Toolkit subscribers.
Social Prompts
Alongside the images, there are 10+ social prompts that Farmers can use for social media captions. Related to the 3 E’s (educate, entertain, and e-commerce) or suggested seasonal promotional options (i.e., monthly holidays), the copy is meant to be used as a template where Farmers are encouraged to customize the caption to make it their own.
Seasonally Crafted Newsletter Templates
Did you know Farms that send regular email newsletters to their contact list enjoy on average, 35% more in average order volume? The Marketing Toolkit includes two Mailchimp templates that prompts Farmers to customize the newsletter templates for their Farm. Use them as-is, add your Farm store and social media links and hit send!
Email / Newsletter Prompts
Embedded in the monthly Mailchimp Templates are Newsletter prompts consisting of content that can be used as a base for your Farm’s Monthly Newsletter. These prompts will require customization, including details about Farm updates, available products, and links to social media profiles.
EXAMPLE OF MARKETING TOOLKIT:
Here’s an example of what the toolkit will look like each month:
To succeed in today’s market, it’s essential to engage buyers on all channels to create brand awareness and fuel consistent sales. The Marketing Toolkit makes it easy for Farmers to implement a consistent marketing cadence to engage buyers with beautiful Farm imagery, captions that will drive followers to visit your Farm Webstore, and drive Farm sales. The Marketing Toolkit is available to Farmers that run on Barn2Door for $29/month.
Barn2Door provides an all-in-one solution for Farmers to grow and manage their business. To learn why successful Farms run on Barn2Door, watch this 5-minute video.