Plan C: Covid-Resilient e-Commerce for your Farm
Farmers have put in countless hours of work to stay afloat this year, many are facing uncertainty as coronavirus cases are surging again. With restrictions and closures being implemented in several states, Farm sales to restaurants, bars, schools and markets are down. At this point, we’re past Plans A and B—it’s time for Plan C for your Farm.
Plan C means diversifying your Farm sales with direct-to-Consumer, Covid-resilient eCommerce.
Regardless of the prevalence of coronavirus cases, everyone must eat. Americans are going online to purchase local Food in droves, opting for door-to-door delivery, or grab-n-go pickup. Online Farm sales are surging as 1 in 3 Americans have sought to order food from direct-to-market Farmers in 2020.
To ensure your Farm is ready to weather any market fluctuations, be prepared and have a plan to serve consumers in your local community. Build a thriving Farm business that is resilient to challenges posed by the coronavirus, or any other economic and political uncertainties. Take these 3 simple steps to implement Plan C for your Farm:
Set-up eCommerce for your Farm. Select a solution that is designed to handle the nuances of perishable products, variable weights, multiple price lists, and a diversity of fulfillment options (delivery, pickup and shipping). Read: Shipping - Make it Profitable & Keep it Green
Post your products online across ALL Channels. This means making your products available for easy one-click purchasing on the web, mobile, social, email and newsletters with a “Shop” button. All users should be able to order online as a guest and pay by credit card without contacting you (these are consumer expectations online). Read: 7 Traits of Successful Direct-to-Market Farmers.
Engage your Customers online. Upload your entire customer email list, automate order reminders to send weekly, post 2-3 pictures each week on social media and send a newsletter at least 1x per month. Read: Send Emails Like Your Farm Depends On It
These simple steps have already changed the lives of 1,000’s of Farmers we serve at Barn2Door across all 50 states. In fact, 78% of the Farms we serve have exhausted the majority of their inventory; 44% have sold out completely during 2020. Read: 3 Farm Success Stories in 2020
We know that Farmers are jammed—you have NO time.
Barn2Door is here to help implement Plan C for your Farm. We are the largest Farm vertical ecommerce company in the country with a dedicated Success team to help get your Farm online A-S-A-P, and provide ongoing real-time Chat support to every Farmer 40 hours per week.
Watch this 5-min video to learn how Barn2Door could work for your Farm. Then schedule a time to meet with a Barn2Door team member who works with Farms in your area to answer any questions. We would be delighted to serve your Farm.
For more insights, read our eBook, 5 Step To Build Brand Loyalty For Your Farm.