Email Marketing Made Simple: Announcing our Mailchimp Integration!
People check their email inboxes more often than they check their social media accounts. While every Farmer has a never-ending to-do list, a solid go-to-market strategy to connect Buyers with your Brand will help you build a more robust Farm business. In fact, Farms with a well-designed email marketing strategy benefit from greater Brand loyalty and increased Sales.
Every Farm business plan should include an email campaign strategy—to stay top-of-mind with customers. The data we’ve aggregated across 1000’s of Farms tells us that 35% of all orders online originate from an email or newsletter.
To help Farmers increase sales, save time and automate email campaigns, we’re delighted to debut a new and improved integration with Mailchimp.
Now, it is easier for Farmers to use Barn2Door and Mailchimp in tandem to grow their business and manage their customers. Barn2Door’s integration to Mailchimp helps Farmers manage their contacts, inventory and measure the outcomes of email campaigns. Now, customers can purchase your Barn2Door products directly from your Mailchimp newsletters! New, time-saving features available to all Farmers using Barn2Door and Mailchimp include:
Customer Sync
Multiple Audiences. Barn2Door contacts now sync across multiple Mailchimp audiences to help you better target your email campaigns to different types of Buyers.
Automate Email Responses. Automate welcome emails for new customers, schedule emails for Customer Groups and A/B test emails for the highest customer response.
Product Catalog Sync
Inventory Sync. Your Barn2Door product inventory is now directly integrated into the Mailchimp wizard so you can add items in one-click right into your newsletter.
Featured Products. Your Mailchimp newsletter can automatically highlight “featured products” from your Barn2Door inventory segmented for any audience.
“Best Sellers” Automation. Actual purchasing data can automatically assemble a recommended “best sellers” list in your Mailchimp newsletter for any audience.
Data Analytics
Data Analytics. All Buyer clicks and purchases of your Barn2Door product inventory is now logged in Mailchimp for powerful conversion tracking and analysis.
Promo Code Sync. Your Barn2Door promo codes are now “trackable” across Mailchimp to help measure the effectiveness of a specific campaign or promotional offer.
Farmers can customize emails with ease using Mailchimp’s wizard to “drag-and-drop” your Barn2Door inventory and quickly assemble a campaign that will capture your Buyers’ attention. To learn more about the powerful features available to your Farm, listen to our marketers and engineers who helped build the product!
If you’re not currently a Barn2Door customer, we encourage you to browse all the free resources we make available to Farms like you to increase sales, save time and access more local customers. Access Free Resources from Barn2Door.