Veteran’s Liberty Ranch, TX

Veteran’s Liberty Ranch is run by Michelle Smith and Julie Green, and serves Rhome and Liberty Hill, Texas. After meeting over a cattle deal, Michelle and Julie became fast friends and wanted to promote healthy, natural beef together. Their Brand grew from word-of-mouth marketing of their online store and mobile freezer trailer!

Area of Expertise: Point of Sale
Favorite Integration: Mailchimp
Favorite Feature: Subscriptions

Michelle and Julie attend a number of Farmers Markets in Texas, and have utilized the Barn2Door POS to serve local Buyers in person. In less than 12 months, they captured more than 6-figures in POS sales, with a goal to hit $1 Million in aggregate sales (online and in-person). They have utilized Barn2Door to manage all their orders, inventory and customers in one place, replacing spreadsheets, and saving the ranch time. 

Subscriptions have fueled a growing base of recurring revenue and stable orders every month for Veteran’s Liberty Ranch. Knowing what needs to be ready for Buyers, as well as securing profit ahead of harvest is crucial. The ranch continues to sell out, but has goals to expand in the future.