3 Favorite Farm Innovations of 2023
Barn2Door made several improvements to help Farmers streamline their sales and operations in 2023, including numerous product releases and feature updates.
Ongoing Subscriptions allow Farmers to provide Buyers with easy access to their Products, while maintaining recurring cash flow year-round. The Barn2Door Point-of-Sale (POS) provides Farmers with the ability to conduct Sales online and in-person, managed from a single merchant account. And a simplified Refund Experience allows Farmers to itemize refunds for multiple products in a given order on a single screen.
Ongoing Subscriptions
At the end 2022, we announced Ongoing Subscriptions as a new feature on our platform. They have quickly become one of the hottest innovations adopted in 2023. While rolling and seasonal Subscriptions were previously available, this new update enables Farmers to capture never-ending, recurring orders from Buyers.
For many Farmers, Ongoing Subscriptions now account for up to 80% of their monthly recurring revenue! Unlike Rolling or Seasonal options, Ongoing Subscriptions allow you to create recurring orders without an end date for Buyers. Buyers do not need to re-subscribe after a season is “over” - rather they can access your Product in perpetuity - until canceled.
This not only helps your Farm build a growing base of recurring revenue, but also saves time for both you and your Buyers. Our most successful Farmers are moving their staple products to Ongoing Subscriptions, to capture recurring orders and increase cash flow year-round.
A Point-of-sale Built for Farmers
Our biggest and most anticipated release of 2023 was the Barn2Door Point-of-Sale (POS) built for Farmers. We debuted the Barn2Door POS at the beginning of the year, and were delighted that many Farmers had instant success.
We’re thrilled to share that Buyers spent millions of dollars with Farmers at markets, pick-ups and on-Farm stores during 2023 — facilitated by the Barn2Door POS. Soon after the initial launch, Barn2Door expanded POS support for Mobile Wallets to simplify the ease, use and experience for Buyers (Apple Pay, Google Pay). Even if Buyers forget their wallet, they can use their phone to purchase from your Farm.
The Barn2Door POS connects all your purchase details and transactions in one merchant account. This means all in-person and online transactions are stored in one place, eliminating the stress and time to manage orders and refunds in two places.
Barn2Door’s POS also offers unique capabilities for Farmers:
Fixed and Sell-By-Weight
Multiple Price Lists
Real-time Inventory Sync
Whether Buyers choose to order online for pick-up, or purchase add-on items in-person at your market stand, all your sales are captured in real-time by Barn2Door. Streamline your online and in-person sales with the Barn2Door POS.
The Barn2Door POS took almost 2 years of research and development before its initial debut in 2023. Now your Farm can capture sales with Barn2Door at every available interaction - online (web, mobile, social and email) and in-person (markets, on-farm store, pick-ups and deliveries).
A Simple Refund Experience for your Farm Products
Refunds are a part of any business. Products may be damaged, spoiled, or arrive late. Regardless of the reason, it should be easy for your Farm to refund a Buyer for any given product - no matter how it was ordered.
In mid-2023, Barn2Door released a simplified Refund experience, offering Farmers the ability to manage orders - one-time-purchases, deposits and subscriptions - on a single page. You have the ability to refund a full order, or a single item, making it easy to respond to Buyer refund requests.
You can refund individual costs such as delivery fees, tips, taxes and promos. No matter the type of a transaction, you have Refund options for each line item. You can also choose if an item will automatically restock inventory (after it’s refunded), simplifying your management of your available products.
Whether a sale is made online or in-person, you can be assured that Barn2Door will provide you with a simple and easy Refund experience.
Conclusion
Barn2Door debuted several product innovations in 2023, but the 3 most impactful for Farm businesses were Ongoing Subscriptions, a new Point-of-Sale, and a simplified Refund experience. Looking ahead to the New Year, we will continue to invest in product updates, features, and capabilities to help Farmers increase sales, access more customers and save time.
Curious to learn why Farmers in all 50 states use Barn2Door to serve more than one-million Buyers? Watch this 5-min video.