Announcing the DIRECT Farm Series
Following the success and positive feedback of the 2020 DIRECT Farm Conference this past August, we began to explore ways to offer more, free go-to-market resources for Farmers across the country.
To that end, Barn2Door is thrilled to announce the DIRECT Farm Series—3 conferences over the next 9 months for a deeper dive on Brand, Price and Convenience.
We’ll be holding the following virtual, half-day conferences free of charge to provide your Farm with the best practices and tactics to build a successful direct-to-market business:
The DIRECT Farm Series: BRAND
November 10th, 2020 (9am PDT / 12pm EDT)
Farmers can and should have powerful local Brands. Your Farm Brand is essential for building a customer base and regular sales. On November 10th, we will dig into the nuts and bolts of building your Farm Brand year round, while also giving you tactics for growing your Brand in the off-season. Join us to learn from Farmers who are nailing their Brand and growing their business, and listen to keynote speakers from well-known consumer Brands. Learn how to effectively and consistently engage local buyers online, and drive Farm sales through the holiday season and beyond.
The DIRECT Farm Series: PRICE
February 2nd, 2021 (9am PDT / 12pm EDT)
As you plan ahead for Spring, get a jump-start on Price for your products to drive early, upfront orders, and consistent sales all season long. We’re bringing in successful Farms of all sizes to advise on your product offerings, pricing structure, and packaging. Join us to learn from industry experts on proven tactics and best practices on bundling, subscriptions, pre-ordering and pricing to maximize profits. You won’t want to miss these pricing strategies to improve cash flow and margins for your Farm!
The DIRECT Farm Series: CONVENIENCE
May 4th, 2021 (9am PDT / 12pm EDT)
As markets flourish in the Spring, join us for presentations and discussions on Convenience and how this lever is helping Farmers win over Amazon in their local communities. Convenience is the deciding factor for 80% of consumers when it comes to making a purchase decision. Learn from successful Farmers and businesses who have turned from struggling to SOLD OUT by making their purchase and delivery experience more Convenient. Learn how to delight your customers with door-to-door delivery, local pickups, standing orders, and easy online ordering— including the tactics to do it profitably.
We can’t wait to share these days of learning and community with all of you! Attendance is limited, so register today.
If you missed the 2020 DIRECT Farm Conference inAugust, you can view all the recorded sessions for free at directfarmconference.com.