DIRECT Farm Conference Speaker: Karen Huh, Chief Executive Officer at Joywell Foods
The DIRECT 2020 Farm Conference is only a few weeks away, and we’re getting excited for a day of learning and connection around the 4 Levers for Farm Success™ —Quality, Price, Brand and Convenience.
The day will begin at 7:00 AM PDT / 10:00 AM EDT and include Keynote addresses, In Practice speakers, exclusive survey data collected by ACRES and Breakout Sessions to connect with fellow producers. You can register to attend live, AND receive recordings of all the sessions afterwards. We hope you join us!
Bringing a wealth of experience and knowledge on the importance of Convenience, we’re thrilled to announce Karen Huh, CEO of Joywell Foods. Karen brings over 15 years experience in the food and beverage industry.
Most recently, Karen joined Joywell Foods as CEO in September 2019. Before then, she was the Vice President of Product and Brand Strategy at Bulletproof 360—a food, drinks and supplements company where she led a branding overhaul and 2016 and 2017 while overseeing research and development, marketing, communications and content functions. Before Bulletproof, Karen worked for Starbucks Coffee Company for 11 years in a range of roles including coffee innovation, launching products in international markets, and acquiring and re-launching Evolution Fresh.
At Barn2Door, we know that buyers are shopping for convenience. We’re delighted to hear Karen’s insights on consumer preferences and habits, the ways to leverage convenience for increased sales, and the lessons she’s learned about launching new brand to capitalize on buyers’ expectations of convenience.
If you’re curious to learn more about the ways Farms can offer convenient service locally, explore our library of free resources.
Register for the DIRECT Conference to catch all the incredible speakers presenting on August 4, 2020. You will also get sent a digital copy of all the presentations, content and survey data.
To learn more about the impacts of Quality, Price, Brand and Convenience on your Farm business, read: 4 Levers for Farm Success™ or watch a 5-min video.