Online Farm Classes: Barn2Door Academy Roundup

Overview

Barn2Door offers Academy classes hosted by successful independent Farmers, industry experts and team members to provide best practices, insights and advice for Farm businesses. To make the most of each session, all virtual classes are live and interactive to ensure your questions are addressed. Topics include:

Email Marketing (Mailchimp)
Farm Finances (Quickbooks)
Farm Legal
Grassroots Marketing
Social Media (Facebook & Instagram)

Each Academy consists of 3 one-hour classes over the course of 3 weeks, diving into specific topics for a given subject. Hosts encourage attendees to interact with the class, giving ‘homework’, asking questions and leading exercises (ex: writing a social media post caption). Courses are $99 - which includes all 3 class sessions, including all materials and resources provided during the class. Existing Barn2Door Account holders can attend one or more Academy classes for free, depending on their Subscription tier. Classes are hosted live, and can be accessed using the sign up link below:

Sign up for Academy

Email Marketing Academy

The Email Marketing Academy helps Farmers implement email best practices, including the Mailchimp integration, to market to their Buyers. The host helps attendees sync their Barn2Door contacts into their Mailchimp account, create groups for targeted marketing and draft newsletters, and automate engagement. Learn how to test emails and understand outcomes to drive sales.

Mailchimp 201: Configure Basics
Mailchimp 301: Content & Email Best Practices
Mailchimp 401: Advanced Mailchimp & Measuring Outcomes

Graphic with a collage of farming related images including poultry, produce, and two produce farmers to promote the Finance Academy.

Farm Finance Academy

The Farm Finance Academy is led by a Quickbooks-certified ProAdvisor and owner of Bridging the Gap Financial Services, LLC, Taylor Bridges. She leads Farmers through Accounting fundamentals, navigating Quickbooks Online, as well as organizing finances to ensure your business is set up for success. Learn about revenue and payment tracking, Quickbooks reconciliation and reporting for your financial records and taxes.

Finance 201: Managing Books with Quickbooks Online
Finance 301: Payments & QBO Reconciliation
Finance 401: Expenses, Taxes & Reporting

Farm Legal Academy

The Farm Legal Academy is hosted by Attorney-at-law Alexia Kulwiec, Executive Director of the Farm-to-Consumer Legal Defense Fund. The classes cover general rules and regulations pertaining to dairy, protein and poultry producers at the federal and state levels. Farmers will be given actionable insights into protecting their legal rights as an independent producer, including suggestions to avoid contentious matters.

Legal 201: Legal Basics & Poultry Production
Legal 301: Big Animals (Beef) & Interstate Commerce
Legal 401: Dairy Production, Pasteurization & Raw Milk

Grassroots Marketing Academy

The Grassroots Marketing Academy educates Farmers on reaching their ideal customers within their community through brand awareness. Learn how your Farm can partner with other local businesses, attract Buyers with packaging and educate your community with on-Farm events.

GRM 201: Ideal Customers & Local Loop
GRM 301: Brand Awareness, Packaging & Pricing
GRM 401: Community & On-Farm Events

Social Media Academy

The Social Media Academy teaches attendees social media best practices, including how to plan and schedule posts on Facebook and Instagram using the Meta Business Suite. The host shares different types of posts to upload, and how to create engaging content (photos, videos, highlights & stories). Learn how to engage your followers and expand your Farm’s reach online.

Social Media 201: The Basics
Social Media 301: Posting & Media Creation
Social Media 401: Engagement

Conclusion

Barn2Door’s Academy classes provide Farmers with best practices, tools and insights into a variety of topics pertaining to their business. Ask industry experts and other successful Farmers questions in a live, virtual setting - limited to no more than 25 attendees. Choose the class that best suits your Farm business, or try them all.

Barn2Door offers software for Independent Farmers to create and promote their brand, sell online and in-person, and save time managing their business. If you’re curious to learn more, watch this 5-minute video.