Top 5 Barn2Door Blogs of 2022
Wow - the past year went by fast! During 2022, Barn2Door’s Marketing team compiled Farmers’ tips and tricks, strategies, and go-to-market tactics that fueled their success. Finding inspiration from our most successful Farms that run on Barn2Door, we published over 80 blogs, 50 Podcast episodes, 15 eBooks, and a Buyer survey. All the efforts are aimed at helping Farmers build successful (and resilient) business models.
When analyzing which resources were the most loved by Farmers, the numbers don’t lie! Are you looking for inspiration for your Farm to drive sales this coming year, change up your go-to-market strategy, or curious to learn how other Farmers are building successful direct-to-market business models? Check out the top 5 Blogs of 2022:
1. Convenience is the Tipping Point to Farm Success
Is it possible to grow $100k in sales in one year? Yes! In this blog, we highlighted the tactics that 3 Farms implemented that have contributed to their success and accelerated $100k+ of sales in 1 year! Between streamlining your inventory, catering to wholesale and retail markets, and creating a convenient one-stop-shop from your Farm, local buyers prefer to shop local – you just have to make it convenient!
Read: Tactics that 3 Farms Implemented to Grow $100k in 1 Year
2. Subscriptions Help Farmers Win
Our most successful Farms earn up to 80% of monthly revenue with Subscriptions to Bundle Boxes (packaging multiple items into a single unit of sale). That’s why Farms offering Bundle Box Subscriptions drive 2x more revenue than Farms who don’t offer bundles. If you’re ready to grow sales volume with Farm Subscriptions, learn the best ways to package your Bundle Box Subscriptions that cater to buyers’ needs.
Read: How to Package your Farm Subscriptions and Bundle Boxes
3. Buyers Know What They Want from Local Farmers
For Farms to drive profits and build successful businesses, it’s essential to understand the behaviors and expectations of your target buyers. In today’s market, consumers' preferences can make or break your business when it comes to purchasing from your Farm. Barn2Door surveyed 10,000+ buyers to understand what they expect from local Farms. Check out the blog to see if your business is meeting buyers’ expectations:
4. Having an Online & In-Person Presence is Essential
Getting a booth at your local farmer’s markets is a common avenue for many Farmers to attract potential new buyers and grow their brand awareness. However, expanding your Farm’s digital presence will help you access more customers and fuel your revenue growth. Learn how Farmers increased their average order size 4x by converting one-time market buyers into loyal customers.
Read: How This Farm Grew its Average Order Size from $20 to $88
5. Staying Top of Mind Drives Consistent Sales
While “Farming” and “Marketing” may not seem to go hand-in-hand, building brand awareness and engaging in activities to attract an audience is a must to scale any business (whether you’re a farmer, barber, or contractor). Engaging buyers across all channels – online and in-person – are essential to increase sales and access more customers.
We’re proud and honored to serve 1000’s of Farms in all 50 states. We look forward to publishing more free Farm business resources in the new year – helping Farmers to increase sales, access more customers, and save time and money.
Barn2Door provides an all-in-one solution to grow and manage your Farm business. If you’re curious to learn why successful Farms run on Barn2Door, watch this 5-minute video.