Right now, Americans are looking for food security. With less food on the shelves and inflationary concerns, buyers are concerned with how they will feed themselves (and their families). What’s the solution? Local Farm Subscriptions.

Your Farm’s inventory is the gateway for most customers to purchase products and interact with your Farm. That’s why a simple, streamlined inventory will be the key to securing first-time purchases and generating recurring orders from loyal customers.

When Farmers take the time to reach and engage customers across multiple channels (web, mobile, social, email, and in-person), you’ll generate more frequent purchases and delight customers with the convenience of Subscription options. Check out these steps to spread the word about your Farm, generate sales, and capture more subscribers:

We analyzed how the most successful Farms on Barn2Door package Bundle Boxes, arrange their Subscriptions, and configure their inventories. Here’s what we found that has proven to secure buyer commitments and allay food security concerns while generating more monthly recurring Farm revenue.

Facebook and Instagram are two important channels for your Farm to engage customers, build brand awareness, and generate interest in your products. That’s why we’ve assembled three tactics your Farm can implement today on both platforms to save time and boost Farm sales.

Whether you’re just starting out, looking to increase gross revenue, improve your net margins (profits), or be more competitive in your market (to stifle other market players), here’s what you should know before attaching a price tag to your Farm products.

To streamline operations and limit the hours spent on email marketing, Farmers have implemented some innovative techniques to generate up to 80% of their weekly orders from a single email. The most successful Farms have developed their email strategies to be effective, save time, and take the least amount of effort to generate results.

We work with 1000’s of Farms across America and are always paying attention to innovative tactics Farmers are using to fuel their success. One of the most inventive ways Farmers are using to drive local sales is by participating at local school events.

When Farms offer value-added products to their inventory, they increase their average order value and can drive sales year-round. Value-added products have the power to improve your net profits, expand the appeal of your Farm to new customers, grow Brand awareness, and extend the season’s bounty.

When Farms offer the convenience of online ordering coupled with easy fulfillment options, we've found that they increase their customer base and drive sales. Here are four ways your Farm can run successful and convenient Pickups.

Email is one of the strongest channels to engage buyers and stay top of mind. So much so that having an effective email strategy to reach customers consistently can generate up to +30% larger order sizes. The most successful Farms use email as an avenue to engage customers and drive consistent Farm orders. So, what’s their secret to driving larger order sizes, frequent purchases from customers, and creating a loyal customer base? Barn2Door + Mailchimp!

Pre-Orders are a Farm's secret weapon to bankroll revenue going into the season and guarantee products will be moved. Customers love securing Farm-fresh products months in advance, reserving access to items in high demand or products with short growing seasons.

Pre-Ordering has become a norm for businesses today. Many people reserve tickets for concerts, book reservations months in advance for sought-after experiences (5-star dinners, tasting menus, etc.), secure limited quantity products (clothes, knick-knacks), and even order products from a Farm before harvest! Buyers love the concept of securing their purchase in advance and being in on the “hype” of upcoming product arrivals (e.g., Copper River Salmon, Morel Mushrooms, Huckleberry Season).

When building a thriving direct-to-market Microgreen business, it’s essential to understand the opportunities to maximize profits, reduce costs, delight customers, and save time. Sound impossible? It’s not!

Last month, we announced that Farmers who run their business on Barn2Door would be able to offer buyers the ability to give a preset tip (3%, 5%, 10%) or a custom tip (any amount) at checkout. Farms have already seen results from accepting customer tips, using the extra cash to cover their processing fees.

As 1 in 3 Americans have ordered Food online, Farmers are using their attendance at markets to spread awareness of their brand and convert buyers to loyal online customers.

The most successful Farms on Barn2Door are regularly focused on new ways to grow their brand and expand their network across digital and in-person channels. They work to understand buyer expectations and attract new customers who appreciate the value of their products. The best Farmers promote themselves through email, social media, and in-person activities to foster personal connections within their community to help grow their business and expand operations.

Microgreens are gaining popularity across America among consumers and chefs alike. With increasing awareness of their nutrient-dense properties, local demand for the tiny greens is rising. However, consumers are unaware of the unique nuances Microgreen Farmers face: short growing times, differing maturing rates, and their highly perishable nature (to name a few!).

Growing a Farm business means investing in building customer relationships. To create long-term success for your business, it’s essential that Farmers “own their customers.” What does this mean? Your Farm needs to possess all the customer details and contact information of all your buyers (versus relinquishing that relationship to a third-party distributor).

There are many nuances to growing and managing a Farm business. Even more so, when a Farm takes the risk of building a new line of business (direct-to-market), with the ambition of building a viable business for the long-term.