3 Farm Success Stories With Email Customer Journeys
Email is a powerful tool for Farmers to drive sales and engage their customers. We selected the three most common use cases to help Farms implement Customer Journeys to drive more sales and spur more customer engagement. We designed and assembled a Welcome, Loyalty, and Re-Engage campaign for each participating Farmer.
3 Steps to Your Farm’s First Order
Between spreading awareness about your products, staying top-of-mind to prompt consistent purchases, and being available on all channels – there are three tactics that work together (every time!) to help drive the quickest response from local buyers.
3 Reasons Why Direct Sales Drives Farm Profits with Chucktown Acres
Barn2Door has partnered with the Rodale Institute, a nonprofit dedicated to growing the organic movement through research, farmer training, and education.
Why Local Delivery Couriers Often Win Over Commercial Carriers
When time is limited and customers demand convenience, many Farmers work directly with a Local Courier to deliver products on their behalf (and forego major commercial carriers, such as FedEx and UPS). So, the question remains: should you choose Commercial Carriers or work with a Local Courier to deliver your Farms’ products?
Why Farms Experience 4x Average Cart Conversion Rates on Barn2Door
One of the most common questions we often get asked when we engage with Farmers is, “why can’t I embed the online store into my existing website?” Our answer: Farms experience 4x the average eCommerce cart conversion rate with a stand-alone store. Here’s why.
How to Start Your First Farm Pickup
If a Direct Delivery service is out of reach at this time, then having a convenient Pickup location or Drop-off point will be critical to your success. Here are three variables to consider when arranging your Farm Pickup(s) to be as convenient as possible for your buyers.
Package Your Farm Products to Sell Out!
When Farms simplify their inventory, pricing, and packaging options, they drive more sales, delight customers, and build a more loyal and diverse customer base. Here are the tactics used by three (3) Farms to drive more revenue with simplified inventory and packaging options.
Can Farmers’ Markets Help Drive Year-Round Sales? YES!
We encourage Farmers to participate in local markets. In fact, our most successful Farmers implement tactics at markets that can help set your business up for success long-term. Here are two strategies your Farm can use today that can bring more stability to your business and help generate year-round revenue.
How to Combat Food Security With Farm Subscriptions
Right now, Americans are looking for food security. With less food on the shelves and inflationary concerns, buyers are concerned with how they will feed themselves (and their families). What’s the solution? Local Farm Subscriptions.
3 Inventory Best Practices Fueling Farm Success
Your Farm’s inventory is the gateway for most customers to purchase products and interact with your Farm. That’s why a simple, streamlined inventory will be the key to securing first-time purchases and generating recurring orders from loyal customers.
Spread the Word of Food Security with Subscriptions
When Farmers take the time to reach and engage customers across multiple channels (web, mobile, social, email, and in-person), you’ll generate more frequent purchases and delight customers with the convenience of Subscription options. Check out these steps to spread the word about your Farm, generate sales, and capture more subscribers:
How to Package Your Farm Subscriptions and Bundle Boxes
We analyzed how the most successful Farms on Barn2Door package Bundle Boxes, arrange their Subscriptions, and configure their inventories. Here’s what we found that has proven to secure buyer commitments and allay food security concerns while generating more monthly recurring Farm revenue.
3 Time Saving Social Media Tactics To Boost Farm Sales
Facebook and Instagram are two important channels for your Farm to engage customers, build brand awareness, and generate interest in your products. That’s why we’ve assembled three tactics your Farm can implement today on both platforms to save time and boost Farm sales.
Cost-Plus versus Value-Based Pricing for your Farm Products
Whether you’re just starting out, looking to increase gross revenue, improve your net margins (profits), or be more competitive in your market (to stifle other market players), here’s what you should know before attaching a price tag to your Farm products.
What's Your Email Strategy? Do More With Less Effort.
To streamline operations and limit the hours spent on email marketing, Farmers have implemented some innovative techniques to generate up to 80% of their weekly orders from a single email. The most successful Farms have developed their email strategies to be effective, save time, and take the least amount of effort to generate results.
How Showing Up at Your Local School Can Translate To Farm Sales
We work with 1000’s of Farms across America and are always paying attention to innovative tactics Farmers are using to fuel their success. One of the most inventive ways Farmers are using to drive local sales is by participating at local school events.
How Value-Added Products Can Increase Your Average Order Value
When Farms offer value-added products to their inventory, they increase their average order value and can drive sales year-round. Value-added products have the power to improve your net profits, expand the appeal of your Farm to new customers, grow Brand awareness, and extend the season’s bounty.
How to Run a Convenient Farm Pickup Service
When Farms offer the convenience of online ordering coupled with easy fulfillment options, we've found that they increase their customer base and drive sales. Here are four ways your Farm can run successful and convenient Pickups.
How $20 Can Increase a Farmer’s Average Order Size by up to 30%
Email is one of the strongest channels to engage buyers and stay top of mind. So much so that having an effective email strategy to reach customers consistently can generate up to +30% larger order sizes. The most successful Farms use email as an avenue to engage customers and drive consistent Farm orders. So, what’s their secret to driving larger order sizes, frequent purchases from customers, and creating a loyal customer base? Barn2Door + Mailchimp!
3 Ways to Drive Pre-Orders for Your Farm
Pre-Orders are a Farm's secret weapon to bankroll revenue going into the season and guarantee products will be moved. Customers love securing Farm-fresh products months in advance, reserving access to items in high demand or products with short growing seasons.