When Farms offer the convenience of online ordering coupled with easy fulfillment options, we've found that they increase their customer base and drive sales. Here are four ways your Farm can run successful and convenient Pickups.

Given the power of your Farm Brand to attract and build loyalty, it was only natural that, in addition to New Websites Customized for Farmers, we added Custom Farm Logos to our repertoire of available services. Here’s how the Logo Design process works!

As one of the newest members of the Barn2Door Farm Advisor Network, we recently sat down with Camille Abdel-Nabi on the Direct Farm Podcast. We got the scoop about how they’ve grown a loyal customer base and converted a complicated Buyer’s Choice CSA into a profitable Farmer’s Choice CSA Subscription model.

As more Americans log onto social media every day, it’s more important than ever for Farms to engage with buyers and create relationships with customers through online channels. Social media has become a powerful tool for building brand awareness, prompting Farmers to share stories and engaging content, keeping followers updated about their Farm and products.

Earlier this year, we launched the Barn2Door Community Forum to support discussions, spark conversations, and for Farmers to ask questions, find answers, and connect with other Farmers from across the country.

Farmers across the country are leveraging a direct delivery service to cater to the expectations of their customers. As 70% of your customers will choose direct delivery over local pick-up to access your products, it’s essential to have a convenient delivery system to increase profitability, cater to buyers’ needs, and save time.

Email is one of the strongest channels to engage buyers and stay top of mind. So much so that having an effective email strategy to reach customers consistently can generate up to +30% larger order sizes. The most successful Farms use email as an avenue to engage customers and drive consistent Farm orders. So, what’s their secret to driving larger order sizes, frequent purchases from customers, and creating a loyal customer base? Barn2Door + Mailchimp!

Pre-Orders are a Farm's secret weapon to bankroll revenue going into the season and guarantee products will be moved. Customers love securing Farm-fresh products months in advance, reserving access to items in high demand or products with short growing seasons.

Pre-Ordering has become a norm for businesses today. Many people reserve tickets for concerts, book reservations months in advance for sought-after experiences (5-star dinners, tasting menus, etc.), secure limited quantity products (clothes, knick-knacks), and even order products from a Farm before harvest! Buyers love the concept of securing their purchase in advance and being in on the “hype” of upcoming product arrivals (e.g., Copper River Salmon, Morel Mushrooms, Huckleberry Season).

Email is a powerful tool for Farms to drive sales and conversions, keeping buyers engaged in a place they look every day - their inbox! In fact, 70% of Americans admitted to being influenced by email marketing to make a purchase!

At Barn2Door, we understand the importance for Farmers to gain certifications that align with their practices and mission. That’s why we’re proud to partner with the Real Organic Project, a non-profit organization that recognizes the importance of the USDA Organic Certification and offers an add-on label to provide more transparency on organic farming practices.

Owning your customer base is essential for any Farm business. When Farmers sell through third-party channels (e.g., Crowd Cow or MarketWagon), they own the customer relationship, not the Farmer. As a result, a Farmer has no ability to communicate, influence, and upsell more Farm products. More importantly, your Farm products are reduced to a commodity, and Brand loyalty does not accrue to your Farm.

When building a thriving direct-to-market Microgreen business, it’s essential to understand the opportunities to maximize profits, reduce costs, delight customers, and save time. Sound impossible? It’s not!

The CSA model was created to attract community members to support local Farmers - ergo “Community Supported Agriculture” or “CSA.” Even though the concept has been around for decades, 99% of Americans don’t know what the term “CSA” means. The rise of the internet and the ease of purchasing products anytime online has fueled buyers’ expectations of convenience. If buyers don’t know what a CSA is, they won’t take time to figure it out, leading to lost sales for your Farm.

Last month, we announced that Farmers who run their business on Barn2Door would be able to offer buyers the ability to give a preset tip (3%, 5%, 10%) or a custom tip (any amount) at checkout. Farms have already seen results from accepting customer tips, using the extra cash to cover their processing fees.

As 1 in 3 Americans have ordered Food online, Farmers are using their attendance at markets to spread awareness of their brand and convert buyers to loyal online customers.

Last year, we were happy to welcome Sacred Roots Maple to our Farm Advisory Network. A Maple Farm located in West Chazy, New York, Ashley and Ben Clark manage 140 acres of maple trees. From collecting the sap to making the syrup and producing other specialty items like maple cream, melts, sugar, and even a scrub, the entire process occurs on their land.

The most successful Farms on Barn2Door are regularly focused on new ways to grow their brand and expand their network across digital and in-person channels. They work to understand buyer expectations and attract new customers who appreciate the value of their products. The best Farmers promote themselves through email, social media, and in-person activities to foster personal connections within their community to help grow their business and expand operations.

Barn2Door is expanding! To better serve Farmers in the Midwest, South, and Northeast, we’re opening a new office in the heart of Nashville, Tennessee! As a fast-growing high-growth startup, this expansion is giving us the opportunity to better serve Farmers across time zones, get closer to more Farms, and gain access to a new pool of individuals to join our growing team!

Buyers want to support local Farms, and one of the best ways to do that is through a Subscription to Farm Products for the coming season - often referred to as a CSA (Community Supported Agriculture). CSAs offer buyers regular access to your Farm’s products, and in-return Farmers lock in recurring revenue, guaranteeing that products are paid for the season.