3 Farm Success Stories with Delivery
American consumers love local food, but they enjoy convenience more. Efficiencies realized by large corporations (i.e., Amazon, Target) have created a blueprint for Farmers to implement efficient and profitable delivery services. Delivery can be one of the most lucrative activities for your Farm business as it satisfies Buyers’ expectations of convenience, drives higher monthly orders, and is one of the main contributors to Farms selling out more often.
This blog showcases 3 real Farms that implemented delivery through Barn2Door to fuel sales and delight Buyers.
1. Bennett Farms, Michigan
Bennett Farms raises non-GMO, antibiotic-free pork and poultry in Michigan. Dedicated to sustainable agricultural practices, Tom Bennett is committed to delighting Buyers, knowing that convenience is the tipping point to success. Attending weekly farmer’s markets, Tom converts prospective Buyers by simply offering the convenience of direct-home delivery. As 94% of Americans prefer to purchase locally and when local Farm products are paired with convenient ordering options, Buyer conversions increase.
Tom efficiently manages 40+ deliveries a day with a routing app, often completing more than 20 deliveries in under two hours. By utilizing Barn2Door Pick and Pack Lists (that integrate with a routing app), Tom saves time and efficiently manages delivery day. Doubling down on convenience for Customers has fueled the growth and success of Bennett Farms, where they’ve doubled their annual sales for the second year in a row.
2. Dan and Debbie’s Creamery, Iowa
Dan and Debbie’s Creamery expanded from 5 to 120+ dairy cows in 5 years, taking the milk from their Dairy Farm to produce full-fat milk, cream, ice cream, cheese curds, and more. Seeing a shift in Buyers’ expectations, Dan and Debbie’s Creamery knew they needed to make a change to drive the demand for their products.
Pivoting their business to selling direct with Barn2Door was just the beginning. By doubling down on convenience, the Creamery partners with 30+ local Farmers, Producers, and Artisans providing Customers with products beyond milk - driving more internal sales. When they started a direct delivery service, demand soared! Within six months, the Creamery expanded from servicing 2 to 15 zip codes. Operating as a “local grocery store on wheels,” the Creamery delights Buyers and fuels sales.
3. Dirty Girl Produce, California
For years, Dirty Girl Produce ran a business model focused on wholesale Customers, complemented by farmer’s markets. When COVID led to shut downs last year, Joe knew they needed to change their business structure. Selling direct with Barn2Door opened the door to start the Dirty Girl Produce Box Program - driving sales from Customers around the bay area. When paired with direct delivery, the box program exploded!
Giving Customers the ability to order anytime, anywhere with the option for direct delivery met Buyers’ expectations of convenience. As 99% of Americans don’t regularly attend a farmers market, delivery opened the door to 100’s of additional Customers for Dirty Girl Produce. Today, Joe counts on the recurring monthly revenue from the Box Subscriptions and fuels further orders with convenient delivery.
These Farm examples prove that a delivery service delights Buyers, fuels sales, and increases demand for your Farm products. Billion-dollar brands have shaped Buyers’ behaviors where delivery is now the expectation when ordering online. Good news for you, delivery can be simple and profitable for your Farm business.
At Barn2Door, we provide the software and the services to help Farmers grow and manage direct sales. If you’re interested in learning more about how Barn2Door can help your Farm implement an efficient delivery program, watch this 5-minute video.