5 Steps to Getting the Most Out of the Barn2Door + Mailchimp Integration
The Barn2Door + Mailchimp integration enables Farmers to regularly engage Customers and showcase their products through emails on a consistent basis. With the integration, it’s easier than ever to stay top-of-mind to increase sales and drive Customer loyalty.
As you know, Mailchimp’s free subscription offers extensive services for Farmers to grow their business and drive purchase orders. However, if you want to grow your Farm sales, then you should sign-up for Mailchimp Standard to take advantage of advanced capabilities (and saving you hours of time).
Here are 5 ways Farmers can spur more Sales when using Barn2Door and Mailchimp Standard:
1. Implement Customer Journeys
Did you know that you can send targeted emails to your Customers? Whether you’re looking to drive more orders from current Customers or want to entice those that haven’t purchased from you in a while, Customer Journeys are the best way to engage different audiences. Here how to use them to fuel sales and save time:
Welcome Series. Send an automated email to new subscribers offering a 10% discount on their first order. Welcoming them to your Farm, sharing how they can order from you, and including a direct link to your store.
Customer Re-engagement. It’s common that Customers get busy and forget to order from you. Set up a re-engagement email series targeting those that you haven’t heard from in a while. Staying top-of-mind will drive orders from “absent” Customers and fuel additional sales.
Sending emails targeted to different groups of Buyers drives higher open and click-through rates. Check out how Valerie Luhman of Grass-Fed Cattle Co (MN) uses an automated welcome email stream to engage with new Customers:
2. Use Email Automations
Connect with your email subscribers at relevant, timely moments. With the Barn2Door and Mailchimp integration, Farmers can send Smart Product Recommendations and Suggested Product Add-Ons based on previous purchases from your webstore. This feature will keep your most loyal Buyers better engaged with your Farm.
On average, Farmers that use Smart Recommendations to entice purchase add-ons enjoy a 30% lift in their average order size. With this simple automation, you’ll enjoy increased revenue and save time.
3. Send Emails at the Right Time
To drive orders, it’s crucial that your email subscribers open your newsletters. One of the most common questions we get asked at Barn2Door is: when is the best time to send emails? With Send Time Optimization, Mailchimp can automatically determine when Customers are most likely to engage with your emails, delivering them at the right time and maximizing your engagement. This will drive open and click rates, which will, in turn, fuel sales and save you time.
4. Leverage a Marketing Calendar
A Calendar is a great way to keep track of what marketing activities you need to stay on top of during a given week. That’s why it’s easier to execute an effective marketing strategy when you’re organized and plan ahead. Try setting aside one hour a week to map out your content, including what your newsletter and social media posts will be.
To mix up your content, use the 3 E’s (educate, entertain, and e-commerce) to ensure 100% of your content is not aimed at promoting your Brand. Subscribers value building a connection to your brand. Weaving in stories about what life is like on the Farm or a photo of your barn cat can go a long way!
5. Track What Works
Find out how many subscribers open your emails or how much revenue you generated from a single newsletter. Tracking the success of your emails and using Mailchimp’s analytics tools will help you better understand what Farm Products your customers are purchasing from your Barn2Door inventory (and what type of email campaigns drive more revenue).
Make more informed business decisions by gaining visibility into how your audience interacts with what you send. This can help you determine how to improve your email marketing campaigns. You can even implement A/B testing (trying a different subject line or messaging within your email) to see which version drives more sales.
If you’re looking for more information on how you can leverage the Barn2Door and Mailchimp integration to fuel sales and create meaningful relationships with your Customers, take a look at the Mailchimp Barn2Door Bootcamp. If you’re an Annual Barn2Door Customer, register for the Barn2Door Academy Series dedicated to Mailchimp.
At Barn2Door, we’re proud to provide the software and the services for Farmers to grow and manage direct sales. If you’re curious how we can help your Farm increase sales, access more customers, and save time, watch this 5-minute video.