How to Sell Out of Chicken Subscriptions
In this week's episode, Janelle and Erica of Benoit Family Farmstead (MO) discuss how to successfully sell out of Summer Chicken Subscriptions. Erica shares her tips for building FOMO around Subscription sign ups, marketing to local Buyers and packaging meat to move her inventory.
Farmer Spotlight: Hopewell Farms
In this week's episode, Janelle meets with Phil of Hopewell Farms (GA) to discuss becoming a Farmer, marketing to local Buyers and making healthy food convenient. Phil shares his best practices for reaching Buyers in his community and making a plan for his sales.
Direct to Consumer Strategies for Selling Whole Cows
In this week's episode, Janelle meets with Will of Old Rich Valley (VA) to discuss how their Farm successfully moves a whole cow through their Farm store. Through Herd Shares, Bundle Boxes, cuts and Value-Added items, the Farm has learned best practices for selling a whole animal. Focus on nomenclature, convenient fulfillments and an easy ordering system.
How to Sell Beef Subscription Boxes
In this week's episode, Janelle meets with Cory from the Barn2Door Success Team to discuss best practices when selling beef in your Farm store. Learn tactics that successful Farms use to move more product through their store, how they manage less popular products, and the ideal product mix and package sizes.
How to Allocate your Farm Marketing Spend
In this week's episode, James meets with Taylor of Bridging the Gap Financial Services LLC to discuss how to allocate Farm finances across marketing efforts. Taylor explains what can be considered a write off and the importance of budgeting for marketing efforts.
How the USDA’s Proposed Salmonella Framework Affects Poultry Processors
In this week's episode, James meets with Alexia of the Farm-to-Consumer Legal Defense Fund to discuss the proposed Salmonella framework from the USDA FSIS. Learn how this may affect your local poultry processor.
From 1 to 1,000: How I Grew my Local Farm Customer Base
In this week's episode, James and Rachel of Shenk Family Farms (NC) discuss how the Farm grew a customer base from the ground up. Rachel shares her tips for beginning a Farm business, and how to establish consistency with Buyers.
Exclusive Content: 5 Tips for Farms to Sell Out Before Next Season
This audiobook shares 5 tips from 1000's of Farms across the country to engage Buyers in the winter to increase revenue stability, drive cash flow and offset costs during the Off-Season. Learn the tactics to sell out before next season!
Creating your Ideal Customer Profile for Farm Retail Buyers
In this week's episode, James and Kevin discuss how Farms can build their ideal Farm retail customer profiles to target marketing and products to Buyers in their community. Learn the steps to creating Buyer personas and building a Farm brand that attracts sales.
Balancing Farm and Family
In this week's episode, James talks with Valerie from Grass Fed Cattle Co. (MN). Valerie and her husband, Jared, raise their children on their Farm, and have learned to balance Family time with work. Hear Valerie's best practices for finding this balance while serving her local community.
Farmer Spotlight: Yoder-Way Farm
In this week's episode, Janelle and Lois of Yoder-Way Farm discuss the transition from commercial dairy to direct beef sales. Lois explains how she builds her community through marketing on social media and through newsletters, as well as securing recurring revenue.
Seamless Farm Sales with Combined Inventory
In this week's episode, James and Anthony discuss Barn2Door's most recent feature (set to release in the coming weeks): Combined Inventory. Your Farm store will have the ability to offer a single item --- regardless of price(s), unit size(s) and / or price sheet (retail, private or wholesale).
Farm Storefront Best Practices
In this week's episode, James speaks with Kevin about best practices for a Farm's online store. From an easy-to-shop inventory and convenient fulfillment schedules. Learn how software built for Farmers can make your store streamlined and profitable.
Exclusive Content: Biggest Farm Mistakes
This audiobook provides insights from successful Farms across the country who share lessons from their own errors, and how to avoid them. Learn best practices to build a thriving Farm business, while minimizing the impacts of potential mistakes your Farm encounters along the way.
Farm Finance Reporting with Taylor Bridges
In this week's episode, James talks with Taylor Bridges of Bridging the Gap Financial Services LLC to discuss a streamlined process for Farms to report on their finances. She discusses practices to keep finances organized and to save time when tracking and reporting, as well as her recommended financial software.
Farmers Market Best Practices with Bennett Farms
In this week's episode, James sits down with Tom of Bennett Farms (MI) to discuss Farmers market best practices. From choosing the right Market to how much product to bring, Tom now successfully serves 20+ Markets.
Simplify your Farm’s Delivery Day
In this week's episode, Janelle speaks with Laci of Tagge’s Famous Fruit and Veggie Farms in Utah about their Farm’s delivery day. The Farm serves over 1,000+ CSA members, and uses software to simplify and save time fulfilling orders.
Increase your Farm’s Average Order Value
In this week's episode, James speaks with Peter of Bartlett Farms (ND) about how he increased his average order value by educating Buyers, selling sustainable products and offering a convenient option to shop.
Simplify Wholesale & Retail Orders
On today's episode, James and Joe of Dirty Girl Produce discuss how software can simplify the management of Wholesale and Retail Accounts for Farms.
Farmer Spotlight: Veteran’s Liberty Ranch
On today's episode, Janelle talks with Julie and Michelle of Veteran's Liberty Ranch in Texas. They discuss how the Ranch came to be, their tips for maintaining a recognizable brand presence and their goals to take over Texas and hit $1 Million in Sales.