Your loyal Buyers often determine the strength and consistency of your Farm sales. You want to attract local Buyers that are willing to pay a premium for sustainably-raised products, and will consistently place orders. Successful Farms across the country have become a staple in their community’s shopping routines. Follow these tips to find who your ideal retail Buyers are in your community, and how to effectively target them through marketing and packaging.

Your Farm Brand is the sum of Buyer interactions with your business that help your Farm stand out and differentiate your products from other alternatives. Your Brand should reflect the foundations of your Farm - from how you raise your products, your commitment to quality, to your relationship with your local community.

Lucky Crow Farm cultivates three plots in Monmouth and Salem, Oregon. Founder Eden Olsen launched the Farm in 2016, after studying sustainable agriculture at Scripps College, managing farmers markets in the Bay Area, ranching in California and growing organic produce in Washington. Beginning with CSA and farmers’ market sales, the female-powered farm expanded to serve restaurants last year and began online sales this season. Eden shared her passion for farming and building community relationships—and how she’s engaging buyers online as well.