A call-to-action (CTA) is a button or link prompting email subscribers, website visitors, or social media followers to take an action. Think back to when you received an email from a company or brand you support. Did you click the link to “Shop Now,” “Learn More,” or “Download the eBook”? If you did, then you took the step that was intended for you to take.

At Barn2Door, we’re proud to provide the software and the services to help 1000’s of Farms across America grow and manage direct sales. We’ve partnered with ACRES to present the National Farm Innovator Webinar Series showcasing stories about sustainable Farmers that have implemented innovative business tactics to serve their local communities, fuel sales, and save time.

New! Now Farmers can offer Subscriptions, and Buyers can ‘join’ even after that subscription has started. We call it Late Enrollment for a subscription with a set number of deliveries. If a Buyer is late to the party, they can still sign up --- and either pay up front for the remainder (auto-calculated!) or be auto-charged for each of the remaining deliveries as they occur.

As consumers spend an increasing amount of time online, your Buyers’ expectations are being conditioned by billion-dollar brands. In fact, 93% of American adults purchased from Amazon in 2020. They have made it easier than ever to buy online, and customers no longer want to waste time purchasing the same products they know they will need next month.

In the face of uncertainty due to the 2020 coronavirus pandemic, Barn2Door has witnessed many Farms enjoy success as they bring their products direct-to-market, own their own customer relationships and make more revenue selling to local buyers. We know that 9 out of 10 American consumers want to buy local food, but 99% aren’t going to farmers markets. Furthermore, coronavirus cases have resulted in severe restrictions, causing schools, restaurants, bars and markets to close and open unpredictably and variably across the country.