The Off-Season is a critical time to prepare for success for your Harvest. Maintaining a social presence, planning ahead of the coming season, and having realistic goals will set you up for success once Harvest begins. Barn2Door asked our most successful Farms their tips for the Off-Season.

Buyers are eager to find a Farm they can trust when choosing to buy local. Your Products, Branding and Practices all contribute to the trustworthiness of your Farm business. We surveyed 25,000+ Buyers to seek their input on what they look for when purchasing local Farm Products.

Branding is one of the most important aspects of creating your Farm business. Before selling to Buyers, you must have your business details in order, including how your Farm Brand is perceived by others. How do you want Buyers to describe your Farm business?

Tagge’s Famous Fruit and Veggie Farms in Perry, Utah has seen their CSA membership more than double over the past 2 years. While it did not happen overnight, Laci Tagge recently shared in a Podcast how pricing and packaging their products, expanding convenient delivery options, and personalizing their marketing efforts helped propel their Farm success. Now, they serve 1,000s+ of community members weekly.

Tom Bennett of Bennett Farms in Michigan decided to make the jump from Hobby to Full-time Farming years ago. Now, he runs a successful 7-figure Farm. He has tips to share with other Farmers looking to make the jump, from what products to Farm to how to market to Buyers.

The holiday season is quickly approaching, and your Farm products are the perfect gift! However, it’s important to package your goods to be a gift that keeps on giving (for Buyers, and also for your Farm sales). Create subscriptions that will please customers year round to help move your products more efficiently. No matter what you Farm, there are a variety of subscriptions you can package to sell.

Updating your customers on your current Farm products, practices, upcoming harvest and any activities or events will keep you top-of-mind. To keep your Buyers interested and informed, you must know when and what emails need to be sent depending on the customer.

The holiday season is busy for everyone, but especially for your Farm. You are tasked to encourage sales, plan ahead and offer a range of product options. While it may be difficult to make your products stand out, Barn2Door offers plenty of suggestions for the holidays.

Farm sales can increase significantly by improving your Brand awareness, including email, social media, a website and grassroots efforts. Each of these tactics can help your Farm grow tremendously by attracting more Buyers. Without Farm marketing, you may be missing out on significant opportunities to serve a wider audience online and in-person.

Back to school time means that many families are back on a routine schedule of dropping off and picking up kids from class, practices, and other activities. You can maximize your Farm opportunities by having Farm pick-ups after school, offering sustainable food alternatives, and present field trip and volunteer options for students.

Every Farmer would like to be on page one when Buyers are searching for your business online. Search Engine Optimization (SEO) is an important marketing strategy to help boost your farm website's visibility, attract more organic traffic, and increase sales for your business. 

Grass Fed Cattle Co. has built a thriving direct-to-market business, with a strong Brand that has attracted and served 1000’s of Buyers. Follow the 5 steps above to grow your Farm business and attract a loyal base of Buyers.

Small businesses are the backbone of America and local economies. Many small businesses are eager to partner with your Farm business (e.g. hosting a Pick-up). It is a win-win! Here are the four (4) key reasons why Small Businesses want to work with you:

Farmers seeking to increase Sales and attract more customers, can benefit by offering Buyers convenient Pick-ups in their Local Loop. Analyzing the outcomes from our most successful Farmers, here are three (3) of the most convenient Pick-up destinations along the Local Loop.

Too often, Farmers fail to evolve their business practices or expand their market presence to reach a wider audience. Serving 1000’s of Farmers, here are the 3 Insights for your Farm to succeed selling direct.

The purpose of your Farm website is to convey information about your Farm effectively to your customers. This blog will outline the fundamentals of Farm website design. Let’s dive in. 

Naming your Farm business is one of the most pivotal steps when starting a business. It represents your Farm Brand, communicates your values to buyers, and can help propel your business forward.  This blog should be used as a guide to help choose the best name for your Farm business. Read on to learn more Farm name best practices.

When beginning your Farm business or updating your go-to-market (GTM) strategy, it’s essential to define your target buyers and where to find them. Your target buyers refer to the group of people that are most likely interested in your products, narrowed down to specific locations.

Having a website is a starting point, but it will not necessarily improve your visibility in local search or maps. To use Google to its fullest potential, your Farm should have a website and Google My Business (GMB) profile to improve search results and feature your business on Google Maps.

We sat down with Alex Russell on the Direct Farm Podcast to hear how he grew a thriving direct-to-market business as a first-generation Farmer. He realized that in order to build a successful direct-to-consumer Farm business, he has to remind his customers that his Farm exists!