Email gives your Farm a channel to regularly communicate with your audience, build your brand, and develop lasting relationships with customers. Farmers who’ve successfully driven sales with email, target their efforts based on customer segmentation and activity. To see these benefits of email, Farmers need to take full advantage of which techniques yield the highest results.

At Barn2Door, we pride ourselves on being the all-in-one solution to help Farmers grow and manage their businesses. We recently sat down with Allison, one of Barn2Door’s very own software engineers with a passion for sustainability and technology. In this edition of our Employee Spotlight series, we’ll learn about how Allison came to work at Barn2Door, how she helps Farmers from behind the scenes, and what advice she has for candidates looking to join our growing team.

Pre-Orders are the best way to secure buyer commitments months in advance. Capitalize on the great experience that customers had with your Farm, to capture their order for next year. Start by advertising your products now, while your customers are engaged. Create buzz among customers and FOMO (the fear-of-missing-out), to spur demand for your products.

Orem Farms is a fourth-generation Farm located in central Indiana where Jared and Joelle Orem raise pasture beef and offer custom hay baling. Last year, when Joelle became a Barn2Door Farm Advisor, we sat down with her to learn more about the Farm and the tactics she and Jared implemented to successfully sell direct online.

Dirty Girl Produce is located in Watsonville, California, where Joe Schirmer and his team farm 42 acres of certified organic produce. Joe sells direct through his online store while also maintaining a wholesale business selling to local restaurants in the Northern California area.

Last year, we talked to Joe as he just transitioned to selling direct to consumers online with Barn2Door. We recently caught up with Joe on the Direct Farm Podcast to get the scoop on how Dirty Girl Produce has evolved and adapted over the past year.

Most Farms operate as a family business. As a result, there comes a time when the next generation has to take over the Farm. To take the business to the next level, it’s essential to understand how the world has evolved, keep up with the times, and adapt your Farms’ business model to move forward.

Ever since she was young, Farmer Brie dreamed of creating a life with animals. Today, running a mixture of chickens, pigs, goats, sheep, and dairy, Terra Firma Farm Creamery is committed to using environmentally sustainable practices to feed their community.

How often do specialty or seasonal items in high demand - bacon, huckleberries, or coveted farm eggs - fly off your shelves? With the new Barn2Door Unlock Feature, Farmers now have more control over which items Buyers can purchase, making it easier to reward loyal Buyers with exclusive access to certain items.

At Barn2Door, we’re proud to provide software exclusively dedicated to helping Farmers grow and manage their direct sales. We are also delighted to attract people to Barn2Door who have a passion to commit their professional growth and development to helping Farmers!

When you think about your Farm brand, there are multiple elements to consider. On the surface, there’s your Farm name, logo, brand voice, color palette, and imagery (to name a few). These are elements that your Buyers will begin to connect with and recognize. Beneath that is your Farm’s messaging. This will determine Buyers’ experiences when reading your email newsletters, looking at your social posts, or visiting your Farm in person or at the market.

A delivery service is one of the most lucrative ways for Farmers to drive profits. It satisfies Buyers’ expectations of convenience, drives higher monthly Farm orders, and is one of the main contributors to Farms selling out more often.

American consumers love local food, but they enjoy convenience more. Efficiencies realized by large corporations (i.e., Amazon, Target) have created a blueprint for Farmers to implement efficient and profitable delivery services. Delivery can be one of the most lucrative activities for your Farm business as it satisfies Buyers’ expectations of convenience, drives higher monthly orders, and is one of the main contributors to Farms selling out more often.

We are thrilled to announce our partnership with FFA (Future Farmers of America). This partnership includes free educational resources, student and teach curriculum, office hours, and a financial commitment to award Agri-business grants to entrepreneurial students across the country.

On Tuesday, August 3rd, Barn2Door was delighted to host hundreds of Farmers from across the country who tuned in for the Direct 2021 Farm Conference. This free, virtual event brought together distinguished Farmers and industry experts to share best practices, tactical advice, and insights to Grow and Manage a direct-to-market Farm business.

Earlier this year, we announced that Barn2Door is a certified Avalara Partner, providing Farmers with access to the best-in-class tax solution to deliver accurate sales tax calculations in real-time. We recently sat down with Matt Hammond of Avalara on the Direct Farm Podcast.

Building a resilient Farm business is derived from the tools and services that can help Farmers increase sales and save time. Farmers do not have the luxury to only focus on revenue-generating tasks. Streamlining operations with a one-click purchasing system (Barn2Door), sending automated emails to engage Customers regularly (Mailchimp), and leveraging accounting software to ensure your books are in order (QuickBooks Online) are essential to growing and managing a thriving Farm operation.

The Barn2Door + Mailchimp integration enables Farmers to regularly engage Customers and showcase their products through emails on a consistent basis. With the integration, it’s easier than ever to stay top-of-mind to increase sales and drive Customer loyalty.

Computers have become essential as they are used in every aspect of a company’s operations. From marketing, accounting, business automation, employee management, or conducting a quick search on Google or Bing, computers are the #1 tool in any business to generate and manage profits.

At Barn2Door, we’re proud to provide the software and the services to help Farmers grow and manage direct sales. We recently sat down with Miranda, an inspiring individual whose personal and professional values come together to serve Farmers at Barn2Door.

A call-to-action (CTA) is a button or link prompting email subscribers, website visitors, or social media followers to take an action. Think back to when you received an email from a company or brand you support. Did you click the link to “Shop Now,” “Learn More,” or “Download the eBook”? If you did, then you took the step that was intended for you to take.