We sat down with Alex Russell on the Direct Farm Podcast to hear how he grew a thriving direct-to-market business as a first-generation Farmer. He realized that in order to build a successful direct-to-consumer Farm business, he has to remind his customers that his Farm exists!

Today, we’re thrilled to announce that Barn2Door Point of Sale (POS) is coming in early 2023 to help Farmers streamline operations and manage online and in-person sales! From a single account, Farmers can take orders online and offline, manage inventory, offer buyer-specific pricing and units (retail, wholesale, or private), and price items however they prefer (by weight, set price or custom).

Barn2Door has partnered with the Rodale Institute, a nonprofit dedicated to growing the organic movement through research, farmer training, and education.

When time is limited and customers demand convenience, many Farmers work directly with a Local Courier to deliver products on their behalf (and forego major commercial carriers, such as FedEx and UPS). So, the question remains: should you choose Commercial Carriers or work with a Local Courier to deliver your Farms’ products?

Local Farmers and Ranchers can compete and win versus “Big Meat” Box Delivery companies. The keys to your Farm or Ranch “beating” these “Big Meat” Box Delivery are a strong local brand, high-quality products, and personal customer relationships. What truly matters is that you are local.

At Barn2Door, we focus on building tools to help Farmers seamlessly grow and manage their business. As an all-in-one solution that caters to Farm business needs, we’re proud to partner and work with Agriwebb, a solution also dedicated to supporting the needs of Farmers and Ranchers.

We recently sat down with Tom Bennett of Bennett Farms and Liz Mason of Honey Bee Hills on the Direct Farm Podcast for our first Farmer Roundtable. This podcast is perfect for beginner Farmers looking for information on buying or renting land, finding a processor, and the importance of creating a strong local brand.

One of the most common questions we often get asked when we engage with Farmers is, “why can’t I embed the online store into my existing website?” Our answer: Farms experience 4x the average eCommerce cart conversion rate with a stand-alone store. Here’s why.

There is no perfect ecommerce solution for selling Farm products online. Each available ecommerce solution in the market has its strengths and its weaknesses. You should choose what is best for your Farm based on your customers, products, and fulfillment preferences.

While there are plenty of ways Farms can use QR codes to spread awareness about their business and Brand, consider these three (3) tactics to attract new customers with QR codes to make it more convenient to access your Farm on all channels (web, mobile, social, and email).

As Brand is an essential part of building a successful Farm business, we’re thrilled to share that Farms running on Barn2Door can now enable a “Vanity URL” for their storefront link!

Here are the five (5) most common email marketing mistakes that can cause recipients to be less likely to engage with your Farm business and how you can avoid implementing them in the future.

If a Direct Delivery service is out of reach at this time, then having a convenient Pickup location or Drop-off point will be critical to your success. Here are three variables to consider when arranging your Farm Pickup(s) to be as convenient as possible for your buyers.

Restaurant openings provide a great example for Farmers of the 3 key tactics when seeking to spread the word about your business and generate interest in your Farm products.

When Farms simplify their inventory, pricing, and packaging options, they drive more sales, delight customers, and build a more loyal and diverse customer base. Here are the tactics used by three (3) Farms to drive more revenue with simplified inventory and packaging options.

We encourage Farmers to participate in local markets. In fact, our most successful Farmers implement tactics at markets that can help set your business up for success long-term. Here are two strategies your Farm can use today that can bring more stability to your business and help generate year-round revenue.

Right now, Americans are looking for food security. With less food on the shelves and inflationary concerns, buyers are concerned with how they will feed themselves (and their families). What’s the solution? Local Farm Subscriptions.

Our Product team regularly talks to Farmers to gather feedback and understand what new capabilities we can build to help them increase sales, access more customers, and save time & money. That’s why we’re thrilled to share that Farmers can now offer customers Ongoing Subscriptions on Barn2Door!

Your Farm’s inventory is the gateway for most customers to purchase products and interact with your Farm. That’s why a simple, streamlined inventory will be the key to securing first-time purchases and generating recurring orders from loyal customers.

As one of the newest members of the Barn2Door Advisory Network, we recently sat down with David Hopkins and his wife, Candace, on the Direct Farm Podcast. We learned how they’ve transitioned from a traditional Farm into the modern world, how they package products for success, and how a Direct Delivery program has helped expand their customer base.