Managing a Farm business requires wearing a lot of different hats. However, finding the balance between Farm tasks and operating a business can be simple. The most successful Farms use the winter months to prepare for next season. Make the time to do the same for your Farm.

With the holidays around the corner, it’s time to start implementing a marketing plan to drive Farm sales and stay top of mind. When it comes to generating revenue through the winter, the holidays are the perfect time to stay connected to your buyers. Engage them on all channels (web, mobile, social, and email) regardless if you have products to sell this winter.

While some believe online interactions are impersonal, the reality is that your Farm can bring your customers even closer. Engaging Buyers through various channels (web, mobile, social, and email) and sharing your story, your practices and your products online, will help Buyers connect with you more than ever.

Located in Cleveland, Texas, Agricola Family Farms grows and sells organic produce. Originally from the Republic of Congo, Daphne and her family sought refuge in the United States in May 2010. Last year, Daphne Bicaise became a Barn2Door Farm Advisor, sharing how she incorporates her family’s story to build their local Brand and drive demand for their products.

On November 2nd, Barn2Door hosted hundreds of Farmers from across the country for the Direct 2021 Brand Conference. This free, virtual event showcased Farmers and notable speakers to share best practices on how to build a strong Farm Brand through in-person and online platforms.

In a convenience-first market, Barn2Door is a Farmer-first company. That’s why we’re committed to helping Farmers grow and manage their businesses. One of the hottest topics of discussion with Farmers is direct delivery.

Ben and Mel started as homesteaders in Colorado, but as goats led to pigs and pigs led to cattle, they quickly outgrew their Colorado home. Moving to Arena, Wisconsin, in 2016 has allowed Ben and Mel to grow their Farm business to what it is today.

The 2021 Direct: Brand Conference is less than a month away, and we’re excited to announce three Farmer speakers from Protein, Produce, and Dairy Farms from across the country! We are delighted to host Brie from Terra Firma Farm Creamery (North Stonington, CT), Ben and Mel from Unconventional Acres (Arena, WI), and Liz from Honey Bee Hills Farm (Prospect Hill, NC). Here’s what you can expect to hear from them at the Conference.

We are thrilled to announce Saul Spady as the keynote speaker for the Direct: Brand Conference. Saul is a part of the 3rd generation lineage of a decades-old restaurant chain in Seattle, Washington called Dick’s Drive-In.

Located in the rolling lands of Prospect Hills, North Carolina, Honey Bee Hills Farm is a Certified-Organic Produce operation. Covering 15 acres, Liz and Rich Mason left their careers in international development to plant some roots (literally!), dedicating their time to growing fresh food for the local communities surrounding their Farm.

Billion-dollar brands have normalized Buyer expectations when it comes to a convenient purchasing experience. This is an opportunity for your Farm to build a relationship with the 1 in 3 Americans searching online to buy local food. Barn2Door is an all-in-one solution to help Farmers grow and manage their businesses. Successful Farmers run on Barn2Door.

Email gives your Farm a channel to regularly communicate with your audience, build your brand, and develop lasting relationships with customers. Farmers who’ve successfully driven sales with email, target their efforts based on customer segmentation and activity. To see these benefits of email, Farmers need to take full advantage of which techniques yield the highest results.

At Barn2Door, we pride ourselves on being the all-in-one solution to help Farmers grow and manage their businesses. We recently sat down with Allison, one of Barn2Door’s very own software engineers with a passion for sustainability and technology. In this edition of our Employee Spotlight series, we’ll learn about how Allison came to work at Barn2Door, how she helps Farmers from behind the scenes, and what advice she has for candidates looking to join our growing team.

Pre-Orders are the best way to secure buyer commitments months in advance. Capitalize on the great experience that customers had with your Farm, to capture their order for next year. Start by advertising your products now, while your customers are engaged. Create buzz among customers and FOMO (the fear-of-missing-out), to spur demand for your products.

Orem Farms is a fourth-generation Farm located in central Indiana where Jared and Joelle Orem raise pasture beef and offer custom hay baling. Last year, when Joelle became a Barn2Door Farm Advisor, we sat down with her to learn more about the Farm and the tactics she and Jared implemented to successfully sell direct online.

Dirty Girl Produce is located in Watsonville, California, where Joe Schirmer and his team farm 42 acres of certified organic produce. Joe sells direct through his online store while also maintaining a wholesale business selling to local restaurants in the Northern California area.

Last year, we talked to Joe as he just transitioned to selling direct to consumers online with Barn2Door. We recently caught up with Joe on the Direct Farm Podcast to get the scoop on how Dirty Girl Produce has evolved and adapted over the past year.

Most Farms operate as a family business. As a result, there comes a time when the next generation has to take over the Farm. To take the business to the next level, it’s essential to understand how the world has evolved, keep up with the times, and adapt your Farms’ business model to move forward.

Ever since she was young, Farmer Brie dreamed of creating a life with animals. Today, running a mixture of chickens, pigs, goats, sheep, and dairy, Terra Firma Farm Creamery is committed to using environmentally sustainable practices to feed their community.

How often do specialty or seasonal items in high demand - bacon, huckleberries, or coveted farm eggs - fly off your shelves? With the new Barn2Door Unlock Feature, Farmers now have more control over which items Buyers can purchase, making it easier to reward loyal Buyers with exclusive access to certain items.

At Barn2Door, we’re proud to provide software exclusively dedicated to helping Farmers grow and manage their direct sales. We are also delighted to attract people to Barn2Door who have a passion to commit their professional growth and development to helping Farmers!