2024 is here, and it is important to reevaluate the Go-to-Market (GTM) strategy for your Farm. Many Farms are eager to increase sales, access more customers and save time, while achieving their growth goals in the new year. When determining how you plan to run your business this year, consider products, software and innovations that will make operations and sales streamlined.

To attract and maintain Buyer relationships on your Farm, you must consistently market to customers. Knowing the customer base in your local community will allow you to reach them in attractive ways (e.g. products they desire, packaging they prefer). Farm Marketing will enable you to access more Buyers, increasing sales.

Farmers constantly have tasks to complete on the Farm. It may be preparing orders in the busy season, or scheduling processing dates in the Off-Season. It is important to increase Sales, no matter the season. Marketing to local Buyers will provide recurring revenue, but your strategy will be different with each season.

The Direct Farm Podcast hosts successful Farmers and Barn2Door partners, sharing tips for Farms looking to save time, increase sales, and access more customers. Each week, product updates, marketing tactics and Farmer spotlights are shared, to highlight successful Farming practices and stories.

Each year Barn2Door releases eBooks that compile data and tips from successful Farms from all 50 states, or Buyers in your area. These eBooks serve as an educational resource for Farms looking to grow their Direct-to-Market business.

Barn2Door consistently release content with advice from our most successful Farmers, including data from local Buyers. Barn2Door offers a library of free resources and information to help Farmers of all sizes succeed. We have compiled a list of the Top 5 blogs from the past year, packed with tips and best practices to help grow your Farm business in 2024.

Throughout 2023, Barn2Door produced numerous blogs, ebooks, podcasts, and infographics to help New Farmers accelerate the growth and success of their business! We are honored to serve 1000’s of Farmers and more than 1M+ Buyers across all 50 states. We release content and features to help fuel your Farm success.

Established in Warren, Rhode Island in 2023, Long Lane farm has quickly attracted a loyal customer base. Knowing Buyers in their local area, and remaining consistent with their communications, helped their Farm build a thriving business and strong customer retention.

Alex Russell of Chucktown Acres developed a successful Farm Brand online. His work includes harvesting Farm products, but Alex has also experienced the “business” side of the industry. He must have Buyers to sell to, through various avenues, and support his family in the process.

Barn2Door made several improvements to help Farmers streamline their sales and operations in 2023, including numerous product releases and feature updates. These innovations include Ongoing Subscriptions, Refunds for Farm Products and POS Built for Farmers.

The Off-Season is a critical time to prepare for success for your Harvest. Maintaining a social presence, planning ahead of the coming season, and having realistic goals will set you up for success once Harvest begins. Barn2Door asked our most successful Farms their tips for the Off-Season.

Buyers are eager to find a Farm they can trust when choosing to buy local. Your Products, Branding and Practices all contribute to the trustworthiness of your Farm business. We surveyed 25,000+ Buyers to seek their input on what they look for when purchasing local Farm Products.

Branding is one of the most important aspects of creating your Farm business. Before selling to Buyers, you must have your business details in order, including how your Farm Brand is perceived by others. How do you want Buyers to describe your Farm business?

Tagge’s Famous Fruit and Veggie Farms in Perry, Utah has seen their CSA membership more than double over the past 2 years. While it did not happen overnight, Laci Tagge recently shared in a Podcast how pricing and packaging their products, expanding convenient delivery options, and personalizing their marketing efforts helped propel their Farm success. Now, they serve 1,000s+ of community members weekly.

Tom Bennett of Bennett Farms in Michigan decided to make the jump from Hobby to Full-time Farming years ago. Now, he runs a successful 7-figure Farm. He has tips to share with other Farmers looking to make the jump, from what products to Farm to how to market to Buyers.

The holiday season is quickly approaching, and your Farm products are the perfect gift! However, it’s important to package your goods to be a gift that keeps on giving (for Buyers, and also for your Farm sales). Create subscriptions that will please customers year round to help move your products more efficiently. No matter what you Farm, there are a variety of subscriptions you can package to sell.

Updating your customers on your current Farm products, practices, upcoming harvest and any activities or events will keep you top-of-mind. To keep your Buyers interested and informed, you must know when and what emails need to be sent depending on the customer.

The holiday season is busy for everyone, but especially for your Farm. You are tasked to encourage sales, plan ahead and offer a range of product options. While it may be difficult to make your products stand out, Barn2Door offers plenty of suggestions for the holidays.

Farm sales can increase significantly by improving your Brand awareness, including email, social media, a website and grassroots efforts. Each of these tactics can help your Farm grow tremendously by attracting more Buyers. Without Farm marketing, you may be missing out on significant opportunities to serve a wider audience online and in-person.

Back to school time means that many families are back on a routine schedule of dropping off and picking up kids from class, practices, and other activities. You can maximize your Farm opportunities by having Farm pick-ups after school, offering sustainable food alternatives, and present field trip and volunteer options for students.