If you’re spending time writing emails to drive purchases to your Farm – then ideally, you want your customers to open them, right? The key to meeting (and surpassing!) email benchmarks for your industry and optimizing your email marketing strategy is to have people open and engage with your emails.

2022 was a big year for Farms running on Barn2Door! We’re thrilled to support millions of transactions across 1000’s of Farm businesses every year. Here are 5 Barn2Door Features that debuted in 2022 that made it possible for Farmers to increase sales, access more customers, and save time & money.

Email is a powerful tool for Farmers to drive sales and engage their customers. We selected the three most common use cases to help Farms implement Customer Journeys to drive more sales and spur more customer engagement. We designed and assembled a Welcome, Loyalty, and Re-Engage campaign for each participating Farmer.

When beginning your Farm business or updating your go-to-market (GTM) strategy, it’s essential to define your target buyers and where to find them. Your target buyers refer to the group of people that are most likely interested in your products, narrowed down to specific locations.

Between spreading awareness about your products, staying top-of-mind to prompt consistent purchases, and being available on all channels – there are three tactics that work together (every time!) to help drive the quickest response from local buyers.

At Barn2Door, we surveyed over 30,000 local buyers to learn how and where they prefer to shop from local Farms, what they think about shopping for Food online, and how they want to interact with local Farm businesses. Let’s dive into some of the biggest buying trends Farmers should know for 2023.

Having a website is a starting point, but it will not necessarily improve your visibility in local search or maps. To use Google to its fullest potential, your Farm should have a website and Google My Business (GMB) profile to improve search results and feature your business on Google Maps.

Located in Perry, Utah, Tagge’s is famous in their community for locally grown fruits and vegetables. A family-operated Farm business with 134 acres of fruit trees, berries, corn, pumpkins, squash, Tagge’s has become a staple in their local community by building a convenient Subscription program, also known as Community Supported Agriculture (CSA).

Have you ever found a good photo of cows, crops, or a tractor on the internet and wanted to use it on your Farm website, social media, or email? Chances are that photo was the property of an artist, and without proper licensing, you could run into some legal issues if you choose to download and use it to promote your Farm business. So, how can you legally use a photo you found online? You need to license it.

We sat down with Alex Russell on the Direct Farm Podcast to hear how he grew a thriving direct-to-market business as a first-generation Farmer. He realized that in order to build a successful direct-to-consumer Farm business, he has to remind his customers that his Farm exists!

Today, we’re thrilled to announce that Barn2Door Point of Sale (POS) is coming in early 2023 to help Farmers streamline operations and manage online and in-person sales! From a single account, Farmers can take orders online and offline, manage inventory, offer buyer-specific pricing and units (retail, wholesale, or private), and price items however they prefer (by weight, set price or custom).

Barn2Door has partnered with the Rodale Institute, a nonprofit dedicated to growing the organic movement through research, farmer training, and education.

When time is limited and customers demand convenience, many Farmers work directly with a Local Courier to deliver products on their behalf (and forego major commercial carriers, such as FedEx and UPS). So, the question remains: should you choose Commercial Carriers or work with a Local Courier to deliver your Farms’ products?

Local Farmers and Ranchers can compete and win versus “Big Meat” Box Delivery companies. The keys to your Farm or Ranch “beating” these “Big Meat” Box Delivery are a strong local brand, high-quality products, and personal customer relationships. What truly matters is that you are local.

At Barn2Door, we focus on building tools to help Farmers seamlessly grow and manage their business. As an all-in-one solution that caters to Farm business needs, we’re proud to partner and work with Agriwebb, a solution also dedicated to supporting the needs of Farmers and Ranchers.

We recently sat down with Tom Bennett of Bennett Farms and Liz Mason of Honey Bee Hills on the Direct Farm Podcast for our first Farmer Roundtable. This podcast is perfect for beginner Farmers looking for information on buying or renting land, finding a processor, and the importance of creating a strong local brand.

One of the most common questions we often get asked when we engage with Farmers is, “why can’t I embed the online store into my existing website?” Our answer: Farms experience 4x the average eCommerce cart conversion rate with a stand-alone store. Here’s why.

There is no perfect ecommerce solution for selling Farm products online. Each available ecommerce solution in the market has its strengths and its weaknesses. You should choose what is best for your Farm based on your customers, products, and fulfillment preferences.

While there are plenty of ways Farms can use QR codes to spread awareness about their business and Brand, consider these three (3) tactics to attract new customers with QR codes to make it more convenient to access your Farm on all channels (web, mobile, social, and email).

As Brand is an essential part of building a successful Farm business, we’re thrilled to share that Farms running on Barn2Door can now enable a “Vanity URL” for their storefront link!