Buyers are conditioned to “tip” at check-out when purchasing a variety of products and services. Farmers that utilize Barn2Door can choose what ‘tipping verbiage’ they prefer Buyers see at check-out. 

While your Farm may be “new” to self-serve ordering, it is NOT a new experience for your Buyers. Here are 5 Tips to Convert Buyers to Self-Serve Ordering from your Farm, based on the best practices implemented from our most successful Farmers.

While in-person avenues still hold merit, only 1% of Americans regularly attend farmers’ markets. The other 99% want to find convenient and approachable options for purchasing Farm food - like online. Selling Farm products online has three key components. 

The purpose of your Farm website is to convey information about your Farm effectively to your customers. This blog will outline the fundamentals of Farm website design. Let’s dive in. 

This blog outlines some of the Top Farm Softwares and Services that have helped many Farmers scale operations and manage their Farm business. These solutions are designed to help Farmers stress less and save time.

Point-of-Sale (POS) is essential for any Farm business that sells direct-to-market through in-person channels. Whether your Farm sells at farmer’s markets, from the back of your truck, at events, or at on-Farm kiosks and stores – you’re probably aware not all Point-of-Sale systems are designed for Farm products.

Naming your Farm business is one of the most pivotal steps when starting a business. It represents your Farm Brand, communicates your values to buyers, and can help propel your business forward.  This blog should be used as a guide to help choose the best name for your Farm business. Read on to learn more Farm name best practices.

At Barn2Door, we’re constantly developing ways for Farmers to create a thriving business. Knowing that the best way to learn is from your peers, the Barn2Door Academy provides Farmers with the tools and tactics they need to win in today’s market.

At Barn2Door, we had a wide range of conversations during 2022 with industry-leading Farmers, business experts, agriculture organizations, and personnel to learn the tips and tricks of how Farmers can build thriving direct-to-market businesses. Grab your headphones and give the top 3 episodes of 2022 a listen!

Wow - the past year went by fast! During 2022, Barn2Door’s Marketing team compiled Farmers’ tips and tricks, strategies, and go-to-market tactics that fueled their success. Check out the top 5 Blogs of 2022!

Given the demands on your time, it’s important to know when your Farm can skip the scales, save time, and sell at a flat rate (and improve your margins). This blog walks through several considerations when deciding if you should sell at a flat rate or weigh your products purchased online.

If you’re spending time writing emails to drive purchases to your Farm – then ideally, you want your customers to open them, right? The key to meeting (and surpassing!) email benchmarks for your industry and optimizing your email marketing strategy is to have people open and engage with your emails.

2022 was a big year for Farms running on Barn2Door! We’re thrilled to support millions of transactions across 1000’s of Farm businesses every year. Here are 5 Barn2Door Features that debuted in 2022 that made it possible for Farmers to increase sales, access more customers, and save time & money.

Email is a powerful tool for Farmers to drive sales and engage their customers. We selected the three most common use cases to help Farms implement Customer Journeys to drive more sales and spur more customer engagement. We designed and assembled a Welcome, Loyalty, and Re-Engage campaign for each participating Farmer.

When beginning your Farm business or updating your go-to-market (GTM) strategy, it’s essential to define your target buyers and where to find them. Your target buyers refer to the group of people that are most likely interested in your products, narrowed down to specific locations.

Between spreading awareness about your products, staying top-of-mind to prompt consistent purchases, and being available on all channels – there are three tactics that work together (every time!) to help drive the quickest response from local buyers.

At Barn2Door, we surveyed over 30,000 local buyers to learn how and where they prefer to shop from local Farms, what they think about shopping for Food online, and how they want to interact with local Farm businesses. Let’s dive into some of the biggest buying trends Farmers should know for 2023.

Having a website is a starting point, but it will not necessarily improve your visibility in local search or maps. To use Google to its fullest potential, your Farm should have a website and Google My Business (GMB) profile to improve search results and feature your business on Google Maps.

Located in Perry, Utah, Tagge’s is famous in their community for locally grown fruits and vegetables. A family-operated Farm business with 134 acres of fruit trees, berries, corn, pumpkins, squash, Tagge’s has become a staple in their local community by building a convenient Subscription program, also known as Community Supported Agriculture (CSA).

Have you ever found a good photo of cows, crops, or a tractor on the internet and wanted to use it on your Farm website, social media, or email? Chances are that photo was the property of an artist, and without proper licensing, you could run into some legal issues if you choose to download and use it to promote your Farm business. So, how can you legally use a photo you found online? You need to license it.