Agricola Family Farm grows and sells organic produce to customers in Cleveland, TX, though they first farmed together an ocean away. Daphne Bicaise joined Barn2Door’s DIRECT Farm Series: Brand Conference to share how she folded their family Farm’s unique story as refugees into their Brand efforts, and how those relationships shifted online during the pandemic.

Our latest undertaking was to simplify email marketing for our Farmers. Now, you can easily use Mailchimp® in tandem with your Barn2Door account.

Angelica Hayton is the 5th generation on Hayton Farms and owner of Hayton Farms Berries, a well-known presence in and around Seattle farmers markets. When covid disrupted sales and re-wrote market expectations for managers and customers alike, Angelica jumped online. Here’s how she successfully transitioned to pre-purchasing, direct home delivery and online brand efforts in a summer.

Dirty Girl Produce is a Certified Organic Farm outside of Santa Cruz, California. They’re well known in the area for their top-tier produce, strawberries and tomatoes. Serving some of the largest markets and well-known restaurants in San Francisco, owner Joe Schirmer shared how they transitioned their long-standing buyer relationships online this summer to keep sales steady despite shutdowns and shifting demand.

Luke and Caitlin started Provision Family Farms after hearing Joel Salatin lecture about small, direct-to-market Farms. That was 8 years ago, and now the West Michigan Farm is raising grass fed beef, lamb, pastured pork and chicken which they sell direct-to-market online for home delivery. They’ve stayed ahead of consumers shifting expectations and have continued to grow through the pandemic.

In the face of uncertainty due to the 2020 coronavirus pandemic, Barn2Door has witnessed many Farms enjoy success as they bring their products direct-to-market, own their own customer relationships and make more revenue selling to local buyers. We know that 9 out of 10 American consumers want to buy local food, but 99% aren’t going to farmers markets. Furthermore, coronavirus cases have resulted in severe restrictions, causing schools, restaurants, bars and markets to close and open unpredictably and variably across the country.

Lucky Crow Farm cultivates three plots in Monmouth and Salem, Oregon. Founder Eden Olsen launched the Farm in 2016, after studying sustainable agriculture at Scripps College, managing farmers markets in the Bay Area, ranching in California and growing organic produce in Washington. Beginning with CSA and farmers’ market sales, the female-powered farm expanded to serve restaurants last year and began online sales this season. Eden shared her passion for farming and building community relationships—and how she’s engaging buyers online as well.